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PORCH 💚
PORCH 💚
1 – 10 Employees
ConsultingHealthcareHospitality
PORCH 💚 is an insurance technology company building software and services for the home services ecosystem. Its tools support home professionals, utility providers, real estate teams, homeowners, and related partners across inspections, moving, mortgages, maintenance, warranties, and home improvement. By connecting these services, PORCH helps simplify customer onboarding, service requests, and other parts of the homeownership and home-buying experience. Its hiring context reflects a small team working across insurance, software, and home services.
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Digital Marketing & Social Media Coordinator - Colombia Remote

Create iRoofing’s social content and manage paid campaigns across Meta and Google Ads. Build engagement, qualified leads, and brand awareness among roofing professionals.

COColombia
$3,700,000 – $4,950,000 / month
RemoteFull-timeJuniorMiddleNo degree requiredEnglish RequiredDigital Marketing

Description

  • Own and maintain iRoofing’s social media content calendar
  • Produce posts, graphics, reels, short videos, stories, and other digital assets
  • Appear on camera for engaging, personality-led video content
  • Develop concepts, hooks, scripts, and creative ideas for short-form video
  • Write captions and promotional copy for roofing professionals
  • Transform product features, customer stories, industry developments, company updates, and educational subjects into content
  • Handle daily publishing, comments, messages, mentions, and community interactions
  • Follow social media and roofing-sector trends, along with competitor activity
  • Record photos and videos at trade shows, events, customer visits, and company activities
  • Conduct interviews with customers, colleagues, partners, and industry specialists
  • Assist with planning, launching, managing, and optimizing Meta Ads and Google Ads campaigns
  • Define target audiences, messaging, creative directions, and calls to action
  • Monitor campaign budgets and results while testing audiences, creative, messaging, and tactics
  • Measure impressions, clicks, leads, conversions, cost per lead, and return on ad spend
  • Support retargeting and lead-acquisition initiatives
  • Coordinate landing pages, creative materials, and campaign communications
  • Contribute to campaigns for launches, promotions, webinars, trade shows, partnerships, and company events
  • Work cross-functionally with Marketing, Sales, Product, and Customer Success
  • Measure and communicate social media and digital advertising results
  • Use performance data to suggest improvements that increase audience reach, awareness, engagement, traffic, leads, and customer acquisition
  • Keep current with social networks, Meta Ads, Google Ads, and digital marketing practices

Requirements

  • At least two years of experience in social media, digital marketing, paid media, or communications
  • Strong English writing, communication, and storytelling abilities
  • Practical experience managing several social media channels
  • Confidence appearing on camera and representing a brand through social content
  • Strong spoken English and the ability to communicate naturally and enthusiastically on video
  • Experience producing short-form video for Instagram Reels, TikTok, YouTube Shorts, and LinkedIn
  • Experience using Meta Ads Manager and Google Ads
  • Working knowledge of digital advertising principles, including audience definition and targeting
  • Comfort with marketing analytics and data-informed decision-making
  • A creative perspective and strong understanding of compelling digital content
  • Excellent organization and attention to detail
  • Ability to oversee multiple campaigns and competing priorities
  • Ability to work independently while contributing effectively to a team
  • Willingness and ability to learn new technology, software, and marketing tools
  • Proactive, curious approach with an interest in testing new ideas
  • Experience working with global or US-based business teams
  • A quiet workspace and an internet connection with at least 30 Mbps download and 10 Mbps upload speeds
  • Preferred: Experience building and managing LinkedIn for B2B, SaaS, or professional audiences
  • Preferred: Experience creating and improving TikTok content
  • Preferred: Familiarity with Canva, Adobe Creative Suite, CapCut, or comparable tools
  • Preferred: Google Ads or Google Analytics certification
  • Preferred: Experience with Meta Business Suite or Ads Manager
  • Preferred: Experience with Google Analytics 4 and campaign tracking
  • Preferred: Experience using social scheduling, reporting, or analytics platforms
  • Preferred: Experience with CRM or marketing automation systems
  • Preferred: Background in B2B, SaaS, technology, construction, roofing, or home improvement
  • Preferred: Experience supporting trade shows, conferences, or industry events
  • Preferred: Experience with lead generation or performance marketing campaigns

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