Great American Insurance Group
Great American Insurance Group
5,001 – 10,000 Employees
B2BInsurance
Great American Insurance Group is a U.S.-based specialty insurer serving businesses and niche industries with commercial coverage and related insurance services. Its offerings span property and inland marine, transportation, professional liability, trade credit, cyber risk, equine mortality, and employer health solutions. The organization operates through specialty divisions and international branches, combining industry-focused underwriting with claims expertise for business customers. Great American Insurance Group is part of American Financial Group and has more than 150 years of insurance experience.

Digital Marketing Director

Lead digital transformation, analytics, and marketing technology for Great American Insurance Group. Shape enterprise digital strategy across multiple insurance business units.

Description

  • Set and deliver the digital marketing vision and roadmap
  • Translate business-unit goals into strategies that support premium growth, lead generation, agent engagement, and brand awareness
  • Participate on the Corporate Marketing & Branding Leadership Team
  • Help shape corporate marketing strategy, budget planning, and departmental direction
  • Develop business cases for continued investment in digital capabilities
  • Represent Corporate Marketing & Branding in enterprise digital forums and partnerships
  • Direct strategy, governance, and performance for GAIG.com and supported subsidiary websites
  • Define content standards, content strategy frameworks, and user experience principles
  • Lead SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategy and execution
  • Build and manage enterprise marketing measurement, attribution, KPIs, dashboards, and executive reporting
  • Turn performance data into actionable insights and strengthen data-informed decision-making
  • Oversee the Tableau reporting environment and integrations with enterprise analytics tools
  • Lead, develop, and retain digital marketing and marketing technology professionals
  • Set expectations, development plans, and accountability while coaching team members on growth and career progression
  • Promote collaboration, curiosity, and continuous learning
  • Align the digital marketing roadmap, investments, and service priorities with business-unit and user needs
  • Partner on integrated digital design, brand consistency, and creative performance
  • Manage paid social, analytics, and platform tools while supporting organic content and voice strategy
  • Advise on digital capabilities and recommend content distribution strategies, advertising platforms, publications, and media channels

Requirements

  • At least 15 years of progressive experience in digital marketing, marketing technology, or marketing operations
  • At least 8 years of experience leading digital marketing, web, or analytics teams
  • Experience working in a decentralized enterprise with multiple business units
  • Experience with enterprise martech platforms such as Salesforce Marketing Cloud, Sitefinity or a comparable CMS, Google Analytics 4, BrightEdge or a comparable SEO platform, Google Tag Manager, and Tableau or a comparable data visualization platform
  • Proven ability to turn digital performance data into executive-level insights and business decisions
  • Ability to work effectively with executives, business-unit leaders, and enterprise IT and security teams
  • Experience assessing and implementing AI-driven marketing tools and capabilities
  • Working knowledge of emerging AI trends and their impact on digital marketing, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
  • Bachelor’s degree in Marketing, Digital Marketing, Business, Business Administration, or a related field
  • Authorization to work in the United States without current or future sponsorship
  • Experience in insurance, financial services, banking, or another regulated industry preferred
  • MBA preferred

Benefits

  • Medical coverage
  • Dental coverage
  • Vision coverage
  • Wellness plans
  • Parental leave
  • Adoption assistance
  • Tuition reimbursement
  • Paid time off
  • Paid holidays
  • 401(k) plan with company match
  • Employee stock purchase plan
  • Commuter benefits
  • Hybrid work arrangement with on-site work four days per week and flexibility to work remotely one day per week

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