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RecruitMyMom
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Workana is a Latin American HR technology and talent marketplace that helps businesses find and engage remote developers, freelancers, and other specialists. Its platform supports project-based work and time-limited engagements across areas including IT and programming, design and multimedia, and writing and translation. Workana also provides pre-selected talent, flexible payment options in local currencies or US dollars, protected payments, and a satisfaction guarantee to support remote hiring from project start through completion.
Digital Marketing and E-commerce Coordinator (Mexico, Remote)
Coordinate digital marketing and e-commerce for a Mexican telecommunications company, aligning campaigns, content, and online sales while leading a team of four.
Description
- Align marketing and e-commerce activities across campaigns, content, and the online store calendar for three brands
- Coordinate a four-person team by setting weekly priorities, assigning responsibilities, and supporting development
- Plan and track marketing campaigns from initial proposal through implementation and evaluation
- Oversee the production of banners, videos, manuals, and promotional materials
- Coordinate customer communications through SMS and email
- Manage the creation and updating of presentations, templates, and other institutional materials
- Develop hypotheses, organize tests, and measure results to identify growth opportunities
- Monitor campaign and digital sales metrics, identify deviations, and recommend improvements
Requirements
- Experience in digital marketing and results-oriented campaign management
- Experience with e-commerce and coordinating initiatives that drive online sales
- Experience leading or coordinating teams, including task organization and execution follow-up
- Ability to interpret metrics and use performance results to refine strategies
- Knowledge of visual and written content development to guide production and assess asset quality
- Strong communication and organizational skills for managing multiple brands and concurrent priorities
- Fluent spoken and written Spanish
- Full-time availability
- Experience in telecommunications or mobile virtual network operators
- Experience managing multiple brands
- Knowledge of email marketing, SMS campaigns, and conversion optimization
- Proficiency with digital analytics, campaign management, and task planning tools
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