Workana
Workana
Workana este o companie latino-americană de tehnologie pentru resurse umane și o piață de talente care ajută companiile să găsească și să colaboreze cu dezvoltatori la distanță, freelanceri și alți specialiști. Platforma sa sprijină munca bazată pe proiecte și colaborările pe perioadă determinată în domenii precum IT și programare, design și multimedia, precum și redactare și traducere. Workana oferă, de asemenea, talente preselectate, opțiuni flexibile de plată în monede locale sau în dolari americani, plăți protejate și o garanție de satisfacție, pentru a sprijini recrutarea la distanță de la începutul proiectului până la finalizarea acestuia.

Digital Marketing and E-commerce Coordinator (Mexico, Remote)

Coordinate digital marketing and e-commerce for a Mexican telecommunications company, aligning campaigns, content, and online sales while leading a team of four.

Descriere

  • Align marketing and e-commerce activities across campaigns, content, and the online store calendar for three brands
  • Coordinate a four-person team by setting weekly priorities, assigning responsibilities, and supporting development
  • Plan and track marketing campaigns from initial proposal through implementation and evaluation
  • Oversee the production of banners, videos, manuals, and promotional materials
  • Coordinate customer communications through SMS and email
  • Manage the creation and updating of presentations, templates, and other institutional materials
  • Develop hypotheses, organize tests, and measure results to identify growth opportunities
  • Monitor campaign and digital sales metrics, identify deviations, and recommend improvements

Cerințe

  • Experience in digital marketing and results-oriented campaign management
  • Experience with e-commerce and coordinating initiatives that drive online sales
  • Experience leading or coordinating teams, including task organization and execution follow-up
  • Ability to interpret metrics and use performance results to refine strategies
  • Knowledge of visual and written content development to guide production and assess asset quality
  • Strong communication and organizational skills for managing multiple brands and concurrent priorities
  • Fluent spoken and written Spanish
  • Full-time availability
  • Experience in telecommunications or mobile virtual network operators
  • Experience managing multiple brands
  • Knowledge of email marketing, SMS campaigns, and conversion optimization
  • Proficiency with digital analytics, campaign management, and task planning tools

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