Happy Money
Happy Money
201 – 500 Employees
H1B Visa SponsorFinanceFintech
Happy Money is a finance and fintech company that provides personal loans designed to help people manage credit card debt and pursue greater financial well-being. Its lending platform connects borrowers with community-focused lending partners through a straightforward, transparent application process. Customers can check their estimated rate for free without affecting their credit score, then explore loan options intended to support debt repayment, stronger credit, and increased financial confidence.

Creative Marketing Manager - United States Remote

Lead creative strategy and production across design, content, video, social, and customer storytelling for Happy Money’s digital lending platform. Support acquisition, conversion, and brand growth through testing, performance insights, and audience-focused creative.

Description

  • Lead creative strategy and production across happymoney.com, paid social, paid search, lifecycle email, direct mail, and organic social
  • Build and maintain a documented content strategy, editorial calendar, and roadmap aligned with acquisition and brand objectives
  • Establish success metrics and testing plans, assess results, and determine which initiatives to expand, stop, or refine
  • Serve as the primary in-house designer for paid advertising, direct mail, email visuals and templates, landing pages, and organic social assets
  • Define and uphold Happy Money’s creative standards as the updated visual identity is introduced
  • Produce landing pages, articles, guides, and product pages in partnership with SEO/AEO teams to improve search and AI-answer visibility
  • Manage Happy Money’s organic social presence across Instagram, Facebook, TikTok, and YouTube
  • Represent Happy Money on camera as the public face of its social channels
  • Plan, write, film, and edit short-form video for Reels, TikTok, and YouTube Shorts
  • Develop customer impact stories using photography, video, interviews, and user-generated content
  • Create and oversee a creator and influencer program, covering partner discovery, contracts, briefs, scripts, and performance reporting
  • Organize and maintain a searchable library of photography, video, graphics, and licensed stock assets
  • Assess and implement creative tools, external partners, and AI-supported production workflows
  • Prepare creative briefs and manage review cycles with agencies, freelancers, and creators
  • Partner with Communications on email materials, long-form content, and scripts
  • Guide creative work through legal, compliance, and bank-partner approvals
  • Prioritize creative work across acquisition, lifecycle, brand, and product initiatives
  • Monitor results through dashboards and weekly reviews, and share performance insights and customer feedback with marketing leadership, product, and lifecycle teams

Requirements

  • At least five years of experience in graphic design, creative marketing, or content marketing, either in-house or agency-side, with ownership of both strategy and delivery
  • A portfolio spanning short- and long-form work, such as paid advertising, email, direct mail or print, web content, and self-produced, self-edited, or on-camera video, demonstrating strong visual storytelling
  • Solid graphic design fundamentals developed through formal education or practical experience, including layout, typography, color, and accessibility principles
  • Advanced proficiency with Figma and Adobe Creative Suite, including Photoshop and Premiere Pro, along with a mobile editing application such as CapCut
  • Confidence on camera and enthusiasm for representing Happy Money across its social channels
  • Ability to explain complex financial subjects, including APRs, credit scores, and debt repayment, in accessible content
  • Experience developing content strategies and calendars and producing website content, with practical knowledge of SEO and conversion principles
  • Demonstrated use of performance data to inform creative choices and adjust direction when results indicate a change is needed
  • Experience preparing production-ready print files and coordinating with print and mailing vendors
  • Proven success growing organic social channels, with strong knowledge of social-first storytelling and trends on Instagram and TikTok
  • Highly organized, self-motivated, and comfortable independently managing a test-and-learn channel
  • Preferred: Background in lending, banking, or another regulated sector, along with awareness of Fair Lending
  • Preferred: Copywriting and storytelling experience across email, long-form web content, and video scripts
  • Preferred: Experience developing or managing creator and influencer relationships
  • Preferred: Experience developing email templates
  • Preferred: Motion design capability
  • Preferred: Familiarity with HubSpot, including HubSpot CMS

Benefits

  • Medical, dental, and vision insurance options
  • Eligibility for an annual bonus
  • 401(k) plan with matching contributions
  • Paid time off that includes sick leave, vacation, volunteer time, and more
  • Twelve weeks of paid parental leave
  • Company-paid short- and long-term disability and life insurance
  • Monthly technology stipend for remote-work expenses
  • A fully distributed workforce across Happy Money

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