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U.S. Bank
U.S. Bank
ConsultingInsuranceLogistics
U.S. Bank is a United States-based financial services institution serving individuals and businesses through retail and corporate banking, wealth management, credit underwriting, and investment management. The company also supports financial literacy initiatives and community engagement. Its careers content highlights an emphasis on inclusion, workplace culture, employee development, and health and wellness. U.S. Bank is an FDIC member for eligible deposit products; investment and insurance products are not FDIC insured and may lose value.
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Content Strategist — U.S. Bank (Hybrid)

U.S. Bank is seeking a hybrid Content Strategist to lead digital marketing content, copywriting, and SEO initiatives. The role develops customer-focused experiences that support engagement, conversion, and business growth.

USUnited StatesILIllinoisMNMinnesotaNCNorth Carolina
$86,530 – $101,800 / year
HybridFull-timeMiddleSeniorEnglish RequiredContent Manager

Description

  • Own content strategy and copy development across digital marketing channels
  • Build and deliver content strategies aligned with business priorities, customer needs, and digital marketing goals
  • Write and manage copy for product pages, campaign landing pages, thought leadership, client stories, email campaigns, virtual events, and multimedia materials
  • Set the copywriting standard by producing clear, persuasive, on-brand content designed to improve engagement, SEO performance, and conversion
  • Partner with Marketing, Product, UX, SEO, Analytics, Creative, and Compliance teams
  • Create consistent content experiences across digital channels and customer interactions
  • Define and uphold voice, tone, messaging, editorial standards, and content governance practices
  • Develop high-impact marketing content and digital experiences that enhance brand authority, customer engagement, conversion, and business growth

Requirements

  • Bachelor’s degree or equivalent professional experience
  • At least five years of experience in content strategy, content marketing, copywriting, digital marketing, or a related discipline
  • Hands-on experience developing and implementing content strategies for digital channels
  • Strong writing, editing, and storytelling abilities, with experience producing customer-focused marketing content
  • Experience working with cross-functional partners to deliver content solutions that advance business objectives
  • Exceptional copywriting, editing, and storytelling skills
  • Expertise in digital content strategy, product marketing, and web content development
  • Solid knowledge of SEO, customer journey mapping, and content performance optimization
  • Ability to influence stakeholders and lead cross-functional content initiatives
  • Data-informed approach to evaluating and improving content impact
  • Ability to follow U.S. Bank policies and procedures, including its Code of Ethics and Business Conduct and applicable workplace conduct and safety requirements

Benefits

  • Medical, dental, and vision healthcare coverage
  • Basic and optional term life insurance
  • Short-term and long-term disability coverage
  • Pregnancy disability and parental leave
  • 401(k) and employer-funded retirement plan
  • Paid vacation ranging from two to five weeks based on salary grade and tenure
  • Up to 11 paid holidays
  • Adoption assistance
  • Sick and Safe Leave accrual of one hour per 30 hours worked, up to 80 hours per calendar year unless otherwise required by law
  • Incentive and recognition programs
  • Employee equity stock purchase opportunity
  • 401(k) contributions and pension

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