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Senior Category Strategy Leader at Mars, Melbourne Onsite
Lead category growth for Mars’ FMCG portfolio in Melbourne through shopper insights, pricing, promotions, assortment, and portfolio strategy. Shape customer recommendations and commercial plans that support business growth across channels.
विवरण
- Own category strategies spanning one to three years across all channels
- Convert shopper and consumer research into practical growth plans
- Recommend improvements to assortment, shelf space, pricing, and promotional activity
- Advise on new products so they support category strategy, customer requirements, and portfolio objectives
- Evaluate the expected sales potential of new products before development begins
- Work with Customer Teams on trade selling stories and stronger point-of-purchase execution
- Perform detailed category reviews and track market performance
- Identify actionable opportunities from insights to support growth targets
- Partner with Marketing, Customer, Sales, Strategic Revenue Management, Finance, and Consumer Market Insights teams
- Create category strategies that improve assortment, space, pricing, promotions, and displays while shaping trade execution and new product development
आवश्यकताएँ
- Demonstrated FMCG category management experience, preferably including substantial customer-facing work
- Strong analytical and quantitative capability
- Ability to use Excel, syndicated data, and PowerPoint to turn analysis into clear actions
- Hands-on experience with scan data sources such as Circana, Quantium, or Synergy
- Strong influencing, negotiation, and stakeholder communication skills
- Proven ability to develop effective relationships with internal teams and customers
- Sound commercial and financial judgment
- Working knowledge of P&L, pricing, promotions, and portfolio management
लाभ
- Mars supports equal opportunity employment
- Assistance and reasonable accommodations are available for candidates with disabilities
- The application process is designed to be accessible and supportive
- Candidates may request adjustments during the application process
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