Bold Orange este o agenție specializată în experiența clienților și strategia de brand, care deservește organizații B2B și B2C. Activitatea sa cuprinde planificare strategică, UX și design de experiență, servicii creative, conținut, analize, evenimente și implicare, ajutând clienții să atragă clienți, să crească și să îi păstreze. Agenția prezintă proiecte realizate pentru branduri mari și publică perspective din industrie. Echipa sa colaborativă, ghidată de cultură, lucrează la proiecte de consultanță, marketing și orientate către consumatori.
Senior Media Strategist
Lead omnichannel paid media strategy, programmatic buying, and campaign optimization for Bold Orange clients. Turn performance data into recommendations that support customer experience goals.
Descriere
- Set paid media strategy for Bold Orange clients.
- Develop, launch, and optimize cross-channel strategies across digital platforms and media.
- Build complex campaigns and define best practices for campaign creation.
- Run, report on, and continually optimize paid search, paid social, display, and remarketing campaigns.
- Manage programmatic buys across demand-side and social media platforms.
- Guide programmatic planning, campaign management, real-time bidding, exchanges, and ad networks.
- Deliver advanced remarketing campaigns.
- Oversee budgets and campaign performance across platforms.
- Create testing strategies and roadmaps to support data- and market-informed decisions.
- Coordinate media stakeholders around integrated paid media, content, messaging, and creative plans.
- Apply optimization strategies through automation tools and platform interfaces.
- Synthesize information to inform strategy and decisions.
- Work with clients to shape paid media strategies that support business objectives.
- Bring organic media channels and omnichannel analytics into client narratives.
- Present recommendations to clients with varied digital marketing and business experience.
- Track developments in digital marketing, media buying, attribution, and emerging channels.
- Make full use of media tools and platforms and help assess new tools.
Cerințe
- At least five years of experience, preferably at an agency, or equivalent experience, including mentoring or coaching junior colleagues.
- Extensive experience in media planning across digital and traditional channels, including national campaigns.
- A data-oriented approach and the ability to turn large volumes of information into clear insights and recommendations.
- Strong judgment, organization, time management, planning, and problem-solving skills.
- A strong understanding of digital marketing and how technology affects strategy and execution planning.
- A solid understanding of how paid media channels combine to create a cohesive, personalized marketing program.
- Ability to manage multiple campaigns in a fast-paced setting.
- Ability to plan, negotiate, and buy print, out-of-home, and smaller-scale broadcast media as needed.
- Excellent communication skills, including experience delegating work to and coaching junior colleagues.
- Willingness to earn, or current certification in, Google Ads, Meta Blueprint, and Microsoft Ads.
- Expertise equivalent to Google Analytics (GA4) certification, or the certification itself.
- A solid understanding of Google Tag Manager.
- Ability to explain and justify paid media strategies and recommendations persuasively.
- Confidence presenting data-driven solutions to audiences with varied levels of experience.
- Interest in collaborating with internal disciplines and agency experts.
Beneficii
- Medical, dental, and vision coverage.
- Virtual mental health support.
- Health Savings and Flexible Spending Accounts, including dependent care.
- Infertility and critical illness coverage.
- 401(k) with an employer contribution of 6–10%.
- Paid parental leave.
- Tuition reimbursement.
- Free parking and commuter support.
- Local Twin Cities metro hires work in the office 1–2 days per week.
- Hires outside the metro area travel to the Minneapolis office when requested.