Moneycorp oferă servicii de plăți internaționale și schimb valutar pentru companii, instituții și persoane fizice. Cu peste 45 de ani de experiență pe piață și operațiuni desfășurate în baza a două licențe bancare, compania sprijină plățile internaționale și tranzacționarea valutară pe o gamă largă de piețe. Serviciile sale sunt concepute pentru a ajuta clienții să gestioneze activitățile financiare transfrontaliere și nevoile lor valutare.
Senior Marketing Manager - Moneycorp Hybrid
Lead acquisition, retention and partner marketing for Moneycorp’s global payments and currency risk business. Manage campaigns across North America and other international markets.
Descriere
- Grow Moneycorp’s corporate, banking and private client business through B2B and B2C marketing.
- Plan and deliver multichannel acquisition campaigns across paid media, outbound marketing and partnerships.
- Support account-based marketing for priority prospects alongside Sales.
- Create and maintain sales enablement materials and collateral.
- Run retention, cross-sell and upsell campaigns for existing corporate clients.
- Build lifecycle and engagement journeys using CRM and marketing automation data.
- Create client-facing content and case studies.
- Develop co-marketing strategies and campaign materials for strategic and referral partners.
- Coordinate joint promotions and partner communications.
- Deliver integrated campaigns through email, paid media, social channels and events.
- Contribute to PPC, SEO and paid social performance marketing.
- Maintain compliance with legal and regulatory requirements across jurisdictions.
- Use Microsoft Dynamics 365 and HubSpot for segmentation, targeting and reporting.
- Measure campaign performance, pipeline contribution and retention results.
- Plan and deliver client and partner events, webinars and local market activations.
- Work with Sales and Partnerships to maximise activity in target markets.
- Brief and oversee external agencies.
- Present performance updates and recommendations to the Vice Presidents of Marketing.
Cerințe
- At least five years of marketing experience, ideally in financial services, foreign exchange or payments.
- B2B marketing experience is preferred.
- Demonstrated success delivering acquisition and retention marketing programmes.
- Experience in account-based marketing and partner marketing.
- Strong knowledge of corporate client segments, market dynamics and competitor positioning.
- Proven ability to plan and execute campaigns across digital channels, email and events.
- Confidence using CRM and marketing automation platforms for segmentation and reporting.
- Strong analytical capability to show campaign ROI and pipeline impact.
- Excellent written and verbal communication skills.
- Able to manage multiple stakeholders and campaigns in a fast-paced setting.
- Degree in Marketing, Business or a related field, or equivalent professional experience.
- English proficiency is required; additional languages are advantageous.
- Proactive, tenacious, self-directed, collaborative and commercially focused.
- Available to work full time.
- Willingness to work in the office three days per week.
Beneficii
- Competitive salary.
- Private medical insurance.
- Hybrid working arrangement.