Westfield Insurance este o companie de asigurări deținută mutual, care deservește atât clienți persoane fizice, cât și companii, oferind acoperire pentru nevoi personale, comerciale, agricole și agroindustriale, precum și pentru nevoi speciale. Oferta sa include asigurări pentru locuințe, autovehicule, inundații, proprietăți comerciale, autovehicule comerciale, riscuri cibernetice, accidente de muncă, garanții, răspundere umbrelă, transporturi terestre și polițe pentru proprietarii de afaceri. Fondată în 1848, compania îmbină expertiza în asigurări cu instrumente digitale precum MyWestfield și servicii cu valoare adăugată, inclusiv Ting pentru asigurații eligibili. Activitatea sa cuprinde servicii pentru clienți, managementul riscurilor, subscriere, daune, tehnologie și alte funcții care susțin o operațiune amplă de asigurări.
Senior Integrated Communications Lead
Guide strategic communications for Westfield’s property and casualty insurance business, advising leaders and supporting employees and agents through change. Develop brand-aligned, data-informed campaigns and content across traditional and digital channels.
Descriere
- Create and deliver strategic communications plans for assigned business segments.
- Counsel business leaders and partner with leadership and marketing teams to connect communications with business priorities.
- Lead change communications for employees and agents during business transformations, process updates, and technology rollouts.
- Develop agency, internal, executive, marketing, event, promotional, video, and social media materials.
- Coordinate marketing communications with operations, campaigns, offers, and events.
- Uphold Westfield’s brand voice, reputation, value proposition, and market position.
- Build data-informed campaigns across traditional and digital marketing channels.
- Work with the creative design team to develop and maintain project plans.
- Advise executives on communications, messaging, presentations, and leadership materials.
- Oversee brand and reputation communications in support of business goals.
- Coordinate communications for assigned audiences with distributors and managers.
- Use industry and channel expertise to strengthen the quality and consistency of communication tools.
- Lead events, communications, and initiatives that contribute to business objectives.
Cerințe
- Bring at least seven years of experience in communications, marketing, or a related field.
- Hold a bachelor’s degree in business, marketing, communications, or a related field, or have comparable work experience.
- Have a Project Management Professional (PMP) credential.