Westfield Insurance is a mutually owned insurance company serving both individual customers and businesses with coverage across personal, commercial, farm and agribusiness, and specialty needs. Its offerings include home, auto, flood, commercial property, commercial auto, cyber, workers’ compensation, surety, umbrella, inland marine, and business owner policies. Founded in 1848, the company combines insurance expertise with digital tools such as MyWestfield and value-added services including Ting for eligible policyholders. Its work spans customer service, risk management, underwriting, claims, technology, and other functions that support a broad insurance operation.
Senior Integrated Communications Lead
Guide strategic communications for Westfield’s property and casualty insurance business, advising leaders and supporting employees and agents through change. Develop brand-aligned, data-informed campaigns and content across traditional and digital channels.
Сипаттама
- Create and deliver strategic communications plans for assigned business segments.
- Counsel business leaders and partner with leadership and marketing teams to connect communications with business priorities.
- Lead change communications for employees and agents during business transformations, process updates, and technology rollouts.
- Develop agency, internal, executive, marketing, event, promotional, video, and social media materials.
- Coordinate marketing communications with operations, campaigns, offers, and events.
- Uphold Westfield’s brand voice, reputation, value proposition, and market position.
- Build data-informed campaigns across traditional and digital marketing channels.
- Work with the creative design team to develop and maintain project plans.
- Advise executives on communications, messaging, presentations, and leadership materials.
- Oversee brand and reputation communications in support of business goals.
- Coordinate communications for assigned audiences with distributors and managers.
- Use industry and channel expertise to strengthen the quality and consistency of communication tools.
- Lead events, communications, and initiatives that contribute to business objectives.
Талаптар
- Bring at least seven years of experience in communications, marketing, or a related field.
- Hold a bachelor’s degree in business, marketing, communications, or a related field, or have comparable work experience.
- Have a Project Management Professional (PMP) credential.