SEON este o companie SaaS de securitate și conformitate, axată pe prevenirea fraudelor și sprijinirea operațiunilor de combatere a spălării banilor. Platforma sa bazată pe inteligență artificială reunește detectarea fraudelor, verificarea identității, monitorizarea tranzacțiilor, gestionarea cazurilor și raportarea către autoritățile de reglementare într-un centru de comandă unificat pentru companiile care trebuie să evalueze riscurile în timp real.
SEON combină peste 900 de semnale în timp real privind identitatea, dispozitivul și amprenta digitală cu controale bazate pe reguli și scorarea riscurilor prin învățare automată. Integrările sale API susțin verificarea fraudelor și fluxurile de lucru KYC/AML pentru companii fintech, furnizori de plăți, afaceri de iGaming și retaileri, ajutând echipele să răspundă fraudelor de plată, preluării abuzive a conturilor, identității sintetice și altor forme de criminalitate financiară.
Senior Digital Marketing Strategist - United States Remote
SEON is seeking a Senior Digital Marketing Strategist to lead paid media, performance reporting, and funnel optimization for its fraud prevention and AML compliance platform. The role partners with agencies and marketing leaders to turn digital performance data into scalable growth initiatives.
Descriere
- Design and manage paid media programs across search, LinkedIn, and programmatic or display channels within VP-approved budgets and priorities.
- Coordinate agency execution and evaluate campaign performance.
- Develop and maintain reporting systems for digital and content performance.
- Lead recurring performance forums, including quarterly content performance reviews.
- Prepare analysis for senior-level updates delivered by the VP of Digital.
- Work with the VP of Digital to oversee the funnel from paid and organic acquisition through CRM nurture.
- Find friction and conversion opportunities across each stage of the marketing funnel.
- Collaborate with the web and CRO team to provide insights for the testing roadmap.
- Contribute to account-based marketing and customer marketing programs.
- Serve as a strategic partner to the VP of Digital and Head of Web Strategy.
- Respond to recurring and ad hoc performance questions from marketing teams.
- Convert raw performance data into clear, actionable recommendations.
Cerințe
- Five to eight years of in-house B2B marketing experience, preferably with a mid-stage startup at Series B/C or later.
- Hands-on experience with paid search, including Google Ads, and LinkedIn advertising.
- Experience with programmatic or other paid media channels is strongly preferred.
- Proficiency with marketing analytics and CRM platforms; HubSpot experience is preferred, while experience with any major CRM is relevant.
- Strong understanding of the complete marketing funnel, from acquisition and nurture through sales handoff.
- T-shaped marketing expertise, with depth in paid media and working knowledge of web/CRO, content performance, and CRM or lifecycle marketing.
- Experience overseeing agencies’ day-to-day execution.
- Ability to manage centrally run, multi-region campaigns in English without localization experience.
- Demonstrated ability to turn data into a clear narrative for executives and non-technical stakeholders.
- Ability to work autonomously and legal authorization to work in the role’s country without employer sponsorship.
- benefits