SEON एक SaaS सुरक्षा और अनुपालन कंपनी है, जो धोखाधड़ी रोकने और धन-शोधन रोधी कार्यों में सहायता करने पर केंद्रित है। इसका AI-आधारित प्लेटफ़ॉर्म वास्तविक समय में जोखिम का आकलन करने की आवश्यकता वाली कंपनियों के लिए धोखाधड़ी का पता लगाने, पहचान सत्यापन, लेन-देन की निगरानी, मामलों के प्रबंधन और नियामकीय रिपोर्टिंग को एकीकृत कमांड सेंटर में लाता है।
SEON, नियम-आधारित नियंत्रणों और मशीन-लर्निंग जोखिम स्कोरिंग के साथ 900 से अधिक रियल-टाइम पहचान, डिवाइस और डिजिटल-फुटप्रिंट संकेतों को जोड़ता है। इसके API इंटीग्रेशन फिनटेक कंपनियों, भुगतान प्रदाताओं, iGaming व्यवसायों और खुदरा विक्रेताओं के लिए धोखाधड़ी की जांच तथा KYC/AML वर्कफ़्लो का समर्थन करते हैं, जिससे टीमों को भुगतान धोखाधड़ी, अकाउंट टेकओवर, सिंथेटिक पहचान और वित्तीय अपराध के अन्य रूपों से निपटने में मदद मिलती है।
Senior Digital Marketing Strategist - United States Remote
SEON is seeking a Senior Digital Marketing Strategist to lead paid media, performance reporting, and funnel optimization for its fraud prevention and AML compliance platform. The role partners with agencies and marketing leaders to turn digital performance data into scalable growth initiatives.
विवरण
- Design and manage paid media programs across search, LinkedIn, and programmatic or display channels within VP-approved budgets and priorities.
- Coordinate agency execution and evaluate campaign performance.
- Develop and maintain reporting systems for digital and content performance.
- Lead recurring performance forums, including quarterly content performance reviews.
- Prepare analysis for senior-level updates delivered by the VP of Digital.
- Work with the VP of Digital to oversee the funnel from paid and organic acquisition through CRM nurture.
- Find friction and conversion opportunities across each stage of the marketing funnel.
- Collaborate with the web and CRO team to provide insights for the testing roadmap.
- Contribute to account-based marketing and customer marketing programs.
- Serve as a strategic partner to the VP of Digital and Head of Web Strategy.
- Respond to recurring and ad hoc performance questions from marketing teams.
- Convert raw performance data into clear, actionable recommendations.
आवश्यकताएँ
- Five to eight years of in-house B2B marketing experience, preferably with a mid-stage startup at Series B/C or later.
- Hands-on experience with paid search, including Google Ads, and LinkedIn advertising.
- Experience with programmatic or other paid media channels is strongly preferred.
- Proficiency with marketing analytics and CRM platforms; HubSpot experience is preferred, while experience with any major CRM is relevant.
- Strong understanding of the complete marketing funnel, from acquisition and nurture through sales handoff.
- T-shaped marketing expertise, with depth in paid media and working knowledge of web/CRO, content performance, and CRM or lifecycle marketing.
- Experience overseeing agencies’ day-to-day execution.
- Ability to manage centrally run, multi-region campaigns in English without localization experience.
- Demonstrated ability to turn data into a clear narrative for executives and non-technical stakeholders.
- Ability to work autonomously and legal authorization to work in the role’s country without employer sponsorship.
- benefits