SEON is a SaaS security and compliance company focused on preventing fraud and supporting anti-money laundering operations. Its AI-driven platform brings fraud detection, identity verification, transaction monitoring, case management and regulatory reporting into a unified command center for businesses that need to assess risk in real time.
SEON combines more than 900 real-time identity, device and digital-footprint signals with rules-based controls and machine-learning risk scoring. Its API integrations support fraud screening and KYC/AML workflows for fintechs, payment providers, iGaming businesses and retailers, helping teams respond to payment fraud, account takeover, synthetic identity and other forms of financial crime.
Senior Digital Marketing Strategist - United States Remote
SEON is seeking a Senior Digital Marketing Strategist to lead paid media, performance reporting, and funnel optimization for its fraud prevention and AML compliance platform. The role partners with agencies and marketing leaders to turn digital performance data into scalable growth initiatives.
Description
- Design and manage paid media programs across search, LinkedIn, and programmatic or display channels within VP-approved budgets and priorities.
- Coordinate agency execution and evaluate campaign performance.
- Develop and maintain reporting systems for digital and content performance.
- Lead recurring performance forums, including quarterly content performance reviews.
- Prepare analysis for senior-level updates delivered by the VP of Digital.
- Work with the VP of Digital to oversee the funnel from paid and organic acquisition through CRM nurture.
- Find friction and conversion opportunities across each stage of the marketing funnel.
- Collaborate with the web and CRO team to provide insights for the testing roadmap.
- Contribute to account-based marketing and customer marketing programs.
- Serve as a strategic partner to the VP of Digital and Head of Web Strategy.
- Respond to recurring and ad hoc performance questions from marketing teams.
- Convert raw performance data into clear, actionable recommendations.
Requirements
- Five to eight years of in-house B2B marketing experience, preferably with a mid-stage startup at Series B/C or later.
- Hands-on experience with paid search, including Google Ads, and LinkedIn advertising.
- Experience with programmatic or other paid media channels is strongly preferred.
- Proficiency with marketing analytics and CRM platforms; HubSpot experience is preferred, while experience with any major CRM is relevant.
- Strong understanding of the complete marketing funnel, from acquisition and nurture through sales handoff.
- T-shaped marketing expertise, with depth in paid media and working knowledge of web/CRO, content performance, and CRM or lifecycle marketing.
- Experience overseeing agencies’ day-to-day execution.
- Ability to manage centrally run, multi-region campaigns in English without localization experience.
- Demonstrated ability to turn data into a clear narrative for executives and non-technical stakeholders.
- Ability to work autonomously and legal authorization to work in the role’s country without employer sponsorship.
- benefits