Upstart este o companie de servicii financiare care utilizează inteligența artificială pentru a sprijini deciziile de creditare, printr-o piață care conectează băncile și cooperativele de credit cu împrumutații. Tehnologia sa este concepută pentru a evalua riscul de credit dincolo de criteriile tradiționale, ajutând partenerii de creditare să extindă accesul la credit și, în același timp, să gestioneze rezultatele aprobărilor și ale pierderilor. Pe lângă piața sa principală de creditare, Upstart oferă refinanțare auto și o experiență de împrumut construită în primul rând pentru mediul digital. Activitatea companiei acoperă inteligența artificială, evaluarea riscului de credit, creditarea consumatorilor și tehnologia financiară.
Principal Data Scientist, Marketing Measurement (Remote - United States)
Lead causal marketing measurement for Upstart’s AI lending marketplace. Drive attribution, experimentation, and growth-budget decisions across marketing channels.
Descriere
- Lead incrementality measurement across marketing channels and work with channel analysts to design and interpret tests
- Apply causal inference techniques when controlled experiments are not practical
- Develop and maintain attribution methods for direct mail, digital, partnerships, email, and other non-click channels
- Translate measurement findings into budget allocation recommendations for marketing and finance
- Combine marketing mix models, experiments, and attribution while reconciling differences across methods
- Automate recurring measurement reports
- Coach analysts and assess the quality of their measurement work
- Collaborate with marketing, finance, and product leaders on measurement strategy
Cerințe
- At least 8 years of experience in data science or a related quantitative discipline, including substantial marketing or growth-spend measurement
- Practical experience designing and evaluating incrementality tests
- Strong understanding of causal inference methods beyond conventional A/B testing
- Working knowledge of marketing mix modeling and multi-touch attribution, including the limitations of each approach
- Advanced Python and SQL skills
- Demonstrated ability to use measurement insights to influence marketing budget decisions
- Ability to explain technical findings clearly to both technical and non-technical stakeholders
- Sound judgment in evaluating evidence, analytical rigor, and readiness to act on results
- Ability to independently define scope and deliver projects end to end in ambiguous environments
- Preferred: PhD or master’s degree in statistics, economics, computer science, or another quantitative field
- Preferred: Familiarity with AI tools that accelerate analysis and reporting
Beneficii
- Competitive compensation with base salary, bonus opportunities, and annual equity grants that vest quarterly
- 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually in the US or Canada
- Employee Stock Purchase Plan offering discounted shares to eligible US employees
- Comprehensive medical, dental, vision, and wellness coverage and resources for US employees
- Supplemental health coverage for employees in Canada
- Health Savings Account contributions for eligible US plans
- Life insurance and disability coverage
- Paid time off, sick leave, and company holidays consistent with local requirements
- Paid family and parental leave
- Fertility, parenthood, and caregiving support for families
- Employee Assistance Program with mental health support and life-focused resources
- Financial planning tools and concierge services for US employees
- Annual wellness allowance
- Annual productivity allowance for eligible tools and resources
- Team events, company-wide updates, and employee resource groups
- Catered lunches and stocked micro-kitchens at offices in the Bay Area, Austin, Columbus, and New York City