Phiture
Phiture
51 – 200 Angajați
ConsultanțăMarketingSaaS
Phiture este o companie de consultanță în creșterea aplicațiilor mobile, care colaborează cu echipele de produs și marketing pentru a ajuta aplicațiile să atragă utilizatori, să îmbunătățească implicarea și să crească veniturile. Serviciile sale includ optimizarea prezenței în magazinele de aplicații, marketing bazat pe performanță, retenția utilizatorilor și gestionarea relațiilor cu clienții, optimizarea veniturilor din abonamente și activități creative. Phiture aplică, de asemenea, cadrul Mobile Growth Stack și instrumente de inteligență artificială pentru Apple Search Ads, alături de audituri de creștere și îndrumare strategică. Activitatea companiei se află la intersecția dintre consultanță, marketing și software ca serviciu, sprijinind organizațiile care urmăresc extinderea produselor mobile.

Mobile Growth Manager, CRM and Braze

Manage Braze CRM campaigns, audience segmentation, and lifecycle messaging for Phiture’s app clients. Use analytics and experimentation to improve user retention and campaign performance.

Descriere

  • Audit mobile app retention and develop CRM programs for a range of clients
  • Analyze user behavior with mobile analytics tools to identify issues
  • Build and refine lifecycle campaigns and CRM experiments
  • Launch and optimize Braze campaigns with targeted audience segments
  • Tailor campaign content using Liquid logic in Braze
  • Maintain custom attributes in Braze
  • Work with data analytics teams to integrate and use customer data
  • Develop and test HTML changes in Braze templates across devices and email clients
  • Assess campaign results and improve growth and retention metrics
  • Provide technical support and training for Braze and its integrations

Cerințe

  • Have experience running A/B tests in a digital marketing channel
  • Be proficient in using Braze to plan and launch campaigns
  • Be able to draw insights from data and create charts with platforms such as Amplitude, Mixpanel, Looker, or Periscope
  • Take a data-led approach and understand startup growth metrics, analytics, and statistics
  • Focus on performance and results, with an emphasis on measurable impact
  • Understand user psychology and what motivates mobile app use
  • Nice to have: experience at a mobile-focused startup
  • Nice to have: experience in user acquisition, including ASO or performance marketing
  • Nice to have: experience writing marketing or sales copy

Beneficii

  • Work with a global team
  • Join a company committed to diversity and inclusion

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