Fortnox dezvoltă software bazat pe internet pentru companii, asociații și firme de contabilitate și audit din Suedia. Portofoliul său de soluții SaaS susține operațiuni esențiale precum administrarea, planificarea resurselor întreprinderii, gestionarea relațiilor cu clienții, contabilitatea, facturarea și automatizarea, combinând instrumente accesibile cu profunzimea necesară gestionării financiare și operaționale de zi cu zi. Cu o orientare B2B în domeniile SaaS și fintech, Fortnox reunește o gamă largă de produse pentru a le oferi clienților fluxuri de lucru digitale integrate.
Marketing Automation Specialist at Fortnox (Hybrid, Sweden)
Build CRM workflows, audience segments, and campaigns for Fortnox’s business and accounting solutions. Analyze customer journeys and support the organization as a Marketing Automation superuser.
Descriere
- Build automated workflows and organize CRM systems
- Create audience segments
- Optimize campaigns
- Maintain high data quality across systems
- Analyze results and measure the impact of communications and mailings
- Support the organization as an internal Marketing Automation superuser
- Develop personalized customer journeys by delivering the right message to the right person at the right time
- Drive the development of sales and marketing initiatives
Cerințe
- Documented experience in Marketing Automation or equivalent work
- Experience managing customer journeys across different communication formats
- Experience building, optimizing, and tracking campaigns in CRM and Marketing Automation systems
- Strong understanding of user data
- Knowledge of working with engagement platforms such as Hightouch
- Ability to analyze results and create structured segments that deliver measurable value
- Communicative, supportive approach with the ability to collaborate across functions
- Fluent Swedish, spoken and written
Beneficii
- Hybrid work
- Opportunity to influence and drive the development of sales and marketing initiatives
- Collaboration with colleagues across the entire group
- High level of trust and opportunities to grow in a changing environment