Fortnox develops internet-based software for businesses, associations, and accounting and auditing firms in Sweden. Its SaaS portfolio supports core operations such as administration, ERP, CRM, accounting, invoicing, and automation, combining accessible tools with the depth needed for day-to-day financial and business management. With a B2B focus spanning SaaS and fintech, Fortnox brings together a broad product organization serving customers with integrated digital workflows.
Marketing Automation Specialist at Fortnox (Hybrid, Sweden)
Build CRM workflows, audience segments, and campaigns for Fortnox’s business and accounting solutions. Analyze customer journeys and support the organization as a Marketing Automation superuser.
Description
- Build automated workflows and organize CRM systems
- Create audience segments
- Optimize campaigns
- Maintain high data quality across systems
- Analyze results and measure the impact of communications and mailings
- Support the organization as an internal Marketing Automation superuser
- Develop personalized customer journeys by delivering the right message to the right person at the right time
- Drive the development of sales and marketing initiatives
Requirements
- Documented experience in Marketing Automation or equivalent work
- Experience managing customer journeys across different communication formats
- Experience building, optimizing, and tracking campaigns in CRM and Marketing Automation systems
- Strong understanding of user data
- Knowledge of working with engagement platforms such as Hightouch
- Ability to analyze results and create structured segments that deliver measurable value
- Communicative, supportive approach with the ability to collaborate across functions
- Fluent Swedish, spoken and written
Benefits
- Hybrid work
- Opportunity to influence and drive the development of sales and marketing initiatives
- Collaboration with colleagues across the entire group
- High level of trust and opportunities to grow in a changing environment