51 – 200 Angajați
FintechFluent Trade Technologies dezvoltă tehnologie financiară pentru piețele valutare și ale contractelor futures. Înființată în 2011, compania oferă infrastructură integrată pentru sisteme de tranzacționare automatizată și brokeri, printr-un API unificat conectat la peste 100 de platforme de tranzacționare FX, care reprezintă mai mult de 95% din lichiditatea pieței valutare. Platforma sa acceptă procesarea datelor de piață, fluxurile de tranzacționare, stocarea datelor în baze de date, distribuirea datelor, monitorizarea și gestionarea riscului înainte de tranzacționare pentru brokerii principali FX și fondurile speculative. Tehnologia ajută instituțiile financiare să gestioneze și să execute tranzacții la volume zilnice semnificative.
Head of Marketing, B2B Fintech — London Hybrid
Lead Fluent Trade Technologies’ B2B fintech marketing function for ultra-low-latency FX connectivity and trading technology. Own positioning, demand generation, SaaS launches, PR, and international expansion.
Descriere
- Build and lead Fluent’s marketing function from the ground up
- Define the company narrative and establish a high-performing marketing engine
- Partner closely with Sales and Product
- Create, publish, and evolve Fluent’s brand voice
- Develop the marketing team and agency model as the business expands
- Translate positioning into a clear story and messaging framework for Sales, Marketing, and the executive team
- Shape a distinctive brand voice and take ownership of key ideas, challenges, and capabilities
- Create segment-specific messaging and content journeys for banks
- Support the SaaS launch for regional banks through positioning, launch planning, and demand generation
- Develop a content programme and execute targeted campaigns across LinkedIn, email, search, and events
- Own the website experience, including the content hub, launch pages, and conversion journeys
- Partner with the CRO and sales team on pipeline visibility, sales collateral, demos, workshops, and RFP materials
- Support expansion into the US and APAC through regional marketing and local events
- Increase the return from industry conferences through coordinated pre- and post-event engagement
- Build industry visibility through awards, public relations, and analyst relations
- Select and implement the marketing technology stack, including CRM integration, automation, and analytics
- Manage the marketing budget and relationships with agencies and freelancers
Cerințe
- Bring senior B2B marketing experience in fintech, capital markets, or similarly complex enterprise technology
- Have built or substantially reshaped a marketing function, ideally within a growth-stage company
- Demonstrate excellent writing and storytelling skills, with the ability to make complex technology compelling and clear
- Understand content-led demand generation and how to measure its contribution to pipeline
- Be credible with senior technologists and traders and comfortable working directly with executives
- Be based in London and willing to travel
- Understand FX, electronic trading, or banking technology buyers
- Have launched SaaS or platform products, including in regulated environments
- Have led international go-to-market activity, including across the US and APAC
Beneficii
- Travel as required by the role
- Opportunity to build the marketing function, team, and agency model as the business grows