51 – 200 Employees
FintechFluent Trade Technologies develops financial technology for the foreign exchange and futures markets. Established in 2011, the company provides integrated infrastructure for automated trading systems and brokers through a unified API connected to more than 100 FX trading venues, representing over 95% of FX liquidity. Its platform supports market data processing, trading workflows, database warehousing, data distribution, monitoring, and pre-trade risk management for FX prime brokers and hedge funds. The technology helps financial institutions manage and execute transactions at significant daily volumes.
Head of Marketing, B2B Fintech — London Hybrid
Lead Fluent Trade Technologies’ B2B fintech marketing function for ultra-low-latency FX connectivity and trading technology. Own positioning, demand generation, SaaS launches, PR, and international expansion.
Description
- Build and lead Fluent’s marketing function from the ground up
- Define the company narrative and establish a high-performing marketing engine
- Partner closely with Sales and Product
- Create, publish, and evolve Fluent’s brand voice
- Develop the marketing team and agency model as the business expands
- Translate positioning into a clear story and messaging framework for Sales, Marketing, and the executive team
- Shape a distinctive brand voice and take ownership of key ideas, challenges, and capabilities
- Create segment-specific messaging and content journeys for banks
- Support the SaaS launch for regional banks through positioning, launch planning, and demand generation
- Develop a content programme and execute targeted campaigns across LinkedIn, email, search, and events
- Own the website experience, including the content hub, launch pages, and conversion journeys
- Partner with the CRO and sales team on pipeline visibility, sales collateral, demos, workshops, and RFP materials
- Support expansion into the US and APAC through regional marketing and local events
- Increase the return from industry conferences through coordinated pre- and post-event engagement
- Build industry visibility through awards, public relations, and analyst relations
- Select and implement the marketing technology stack, including CRM integration, automation, and analytics
- Manage the marketing budget and relationships with agencies and freelancers
Requirements
- Bring senior B2B marketing experience in fintech, capital markets, or similarly complex enterprise technology
- Have built or substantially reshaped a marketing function, ideally within a growth-stage company
- Demonstrate excellent writing and storytelling skills, with the ability to make complex technology compelling and clear
- Understand content-led demand generation and how to measure its contribution to pipeline
- Be credible with senior technologists and traders and comfortable working directly with executives
- Be based in London and willing to travel
- Understand FX, electronic trading, or banking technology buyers
- Have launched SaaS or platform products, including in regulated environments
- Have led international go-to-market activity, including across the US and APAC
Benefits
- Travel as required by the role
- Opportunity to build the marketing function, team, and agency model as the business grows