EVERSANA
EVERSANA
EVERSANA este o companie de servicii în domeniul științelor vieții, care ajută companiile farmaceutice și organizațiile din domeniul sănătății să lanseze produse pe piață și să își îmbunătățească performanța comercială. Activitatea sa acoperă consultanța strategică și de management, consultanța de reglementare, serviciile pentru pacienți, accesul pe piață, gestionarea prețurilor și a veniturilor, afacerile medicale și transformarea digitală. Combinând expertiza în industrie cu date și analize, EVERSANA sprijină comercializarea medicamentelor, inclusiv planificarea lansării, furnizarea produselor, stabilirea prețurilor, respectarea tratamentului de către pacienți și strategiile de acces. Compania utilizează, de asemenea, inteligența artificială și analizele pentru a aborda provocări complexe din sectorul științelor vieții.

Associate Director, Strategic Planning - EVERSANA (Illinois Remote)

Lead strategic planning for healthcare and pharmaceutical marketing clients at EVERSANA INTOUCH. Shape multichannel programs, brand strategies, and consumer-focused insights.

Descriere

  • Collaborate with creative teams, subject matter experts, and account management colleagues to generate ideas and coordinate planning and analytics for healthcare and pharmaceutical accounts
  • Combine data and insights to shape integrated strategies, multichannel plans, and creative concepts
  • Create brand strategies, digital cross-channel approaches, creative briefs, customer journeys, and digital ecosystems with cross-functional teams
  • Cultivate productive partnerships with internal teams, agency partners, and clients
  • Own strategic elements of client business and maintain active client engagement
  • Manage multiple concurrent projects and assignments, delegating work when appropriate
  • Own annual planning deliverables
  • Find opportunities to improve processes, support organic growth, and increase workflow efficiency
  • Create and contribute to points of view, channel and tactical plans, patient journeys, and digital ecosystems
  • Contribute to new business initiatives as needed
  • Advance diversity, equity, and inclusion through ongoing development, inclusive conduct, and proactive bias management
  • Handle other assigned responsibilities

Cerințe

  • At least six years of experience in planning, strategic planning, or related communications
  • Advertising agency experience is strongly preferred
  • Demonstrated creative thinking ability
  • Track record of developing multichannel brand strategies and bringing them to market
  • Strong digital and analytical skills
  • Pharmaceutical or healthcare experience is highly desirable
  • Skilled storyteller and persuasive presenter
  • Thorough knowledge of digital channels
  • Understanding of CRM and social media strategy
  • Resourceful and curious, with the ability to balance big-picture thinking and close attention to detail
  • Able to combine creative judgment with analytical rigor
  • Capable of making complex concepts easier to understand

Beneficii

  • Competitive salaries and benefits
  • Reasonable hiring-process accommodations for qualified applicants with disabilities
  • Equal opportunity employment

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