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Vakances uzņēmumā

Healthcare Content Marketing Manager at Mosai

Shape the story of Mosai’s healthcare coordination platform through editorial, social, and video content. Build awareness, demand, search visibility, and pipeline influence across care segments.

USAmerikas Savienotās ValstisFLFloridaTNTenesīHibrīdiPilna slodzeVidējais līmenisVecākais speciālistsNepieciešamā Valoda: angļuSatura mārketinga vadītājs

Apraksts

  • Lead Mosai’s content strategy and editorial calendar across blogs, reports, guides, webinars, video, social, and other priority formats.
  • Turn Mosai’s market and category positioning into a consistent editorial narrative.
  • Develop thought leadership with executives and clinical, product, customer, and company experts.
  • Create content informed by customer needs, market insights, and practical healthcare challenges.
  • Work with Product Marketing to turn positioning, buyer insights, launches, and competitive advantages into content.
  • Collaborate with Revenue Marketing on campaigns, target accounts, personas, funnel stages, SEO, generative engine optimization, and demand generation.
  • Partner with Growth and Partner Marketing to tell stories based on customer experiences, outcomes, and proof points.
  • Lead Mosai’s organic social and editorial presence, especially on LinkedIn.
  • Plan, film, and edit videos for the website, YouTube, and social channels.
  • Create a repeatable process for producing and repurposing content.
  • Apply AI to research, ideation, repurposing, optimization, and analysis while safeguarding editorial judgment and accuracy.
  • Oversee freelance writers, agencies, and other external content contributors.
  • Measure how content contributes to audience growth, organic discovery, account engagement, demand, and pipeline influence.
  • Set editorial standards for claims, citations, accessibility, search, approvals, version control, review schedules, and retiring content.
  • Monitor engagement, traffic, search visibility, social growth, video results, pipeline and revenue influence, and delivery.

Prasības

  • Bachelor’s degree in marketing, communications, journalism, English, or a related discipline, or an equivalent combination of education and relevant experience.
  • At least five years of experience in B2B content marketing, editorial work, journalism, communications, or a related area.
  • Experience in SaaS, technology, healthcare, or another complex industry is preferred.
  • A portfolio showing strong writing, editing, interviewing, content strategy, video production, and work across multiple channels.
  • Excellent command of grammar, structure, voice, fact-checking, source evaluation, and editorial quality control.
  • Experience interviewing executives and technical or clinical experts and explaining specialized topics to business audiences.
  • Working knowledge of SEO, search intent, content distribution, social publishing, web analytics, and content measurement.
  • Practical experience with video cameras or mobile production, lighting, audio capture, and editing software.
  • Ability to independently create polished videos for web and social channels.
  • Experience coordinating editorial calendars, multiple projects, freelancers or agencies, review cycles, and stakeholder feedback.
  • Good judgment when handling confidential information, intellectual property, customer claims, AI-assisted content, and communications in regulated industries.
  • Preferred: experience in healthcare technology, home-based care, value-based care, or B2B SaaS.
  • Preferred: familiarity with HubSpot CMS, web analytics, search performance tools, social publishing, and content optimization platforms.
  • Preferred: experience creating webinars, research reports, executive ghostwriting, or data-informed thought leadership.
  • Preferred: knowledge of newer search experiences, including optimization for AI-assisted discovery.
  • Must be authorized to work in the United States.

Priekšrocības

  • Remote or hybrid work arrangement associated with the Jacksonville or Nashville office.
  • Occasional travel for interviews, customer stories, conferences, company events, or content production.
  • Equal opportunity employment.
  • Reasonable accommodation for people with disabilities.
  • Work eligibility verified through E-Verify.

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