PayPal
PayPal
„PayPal“ yra finansinių technologijų ir elektroninės prekybos mokėjimų bendrovė, padedanti privatiems asmenims ir įmonėms pervesti pinigus internetu. Jos platforma palaiko skaitmeninius mokėjimus, mobiliąją prekybą, tarpusavio pinigų pervedimus, mokėjimų saugumą, kūrėjams skirtus monetizavimo įrankius ir paslaugas, padedančias interneto verslams valdyti operacijas bei klientų mokėjimus.

Senior Manager, Account-Based Marketing

Lead account-based marketing and ongoing nurture campaigns for PayPal’s BXO enterprise payments segment. Partner with sales and product teams to build engagement and qualified pipeline.

Aprašymas

  • Lead complex marketing initiatives that support business growth
  • Solve challenging marketing problems with creative, effective solutions
  • Set methods and processes for new marketing assignments
  • Improve global processes to strengthen marketing performance
  • Align marketing strategy with business goals alongside senior leaders
  • Share expertise and guidance on effective marketing practices
  • Build and manage account-based marketing and ongoing nurture programs for BXO large enterprise accounts
  • Run digital ABM campaigns across email, content syndication, social advertising, and programmatic channels
  • Manage briefs, delivery, and reporting for BXO nurture and demand campaigns
  • Generate leads and engagement among targeted enterprise payments accounts
  • Create and distribute tailored account content across channels
  • Build and update target account lists with Sales, BDR, and analytics teams
  • Plan and deliver ABM events, webinars, and industry-focused engagements
  • Track and assess ABM results, campaign metrics, and KPIs
  • Work with platform partners, including Woo, BigCommerce, and PlentyONE, on BXO co-marketing campaigns
  • Coordinate with Product Marketing, Partner Ecosystem, ABM operations, audience, reporting, and analytics teams
  • Support Global LE ABM’s 2026 pipeline and revenue target

Reikalavimai

  • At least 8 years of relevant experience and a bachelor’s degree, or an equivalent combination of education and experience
  • At least 7 years of relevant work experience and a bachelor’s degree or equivalent experience
  • Demonstrated ability to manage and deliver B2B or ABM campaigns, preferably including ongoing nurture programs
  • Strong command of digital marketing channels, tools, and marketing technology platforms
  • Excellent communication, project management, and cross-functional coordination skills, including direct work with sales teams
  • Experience in technology, fintech, or SaaS
  • Familiarity with CRM and marketing automation tools such as Salesforce and Demandbase
  • Ability to work in a fast-paced, changing environment
  • Strong problem-solving skills and resourcefulness in overcoming execution obstacles
  • Enthusiasm for creating high-quality marketing campaigns
  • Interest in using AI to improve day-to-day efficiency

Privalumai

  • Annual performance bonus
  • Equity or other incentive compensation, where applicable
  • Hybrid schedule with three days in the office and two days at the office or home workspace
  • Generous paid time off
  • Healthcare coverage for employees and their families
  • Resources to support financial security
  • Mental health support resources
  • Reasonable accommodations for qualified individuals with disabilities

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