PayPal
PayPal
PayPal is a fintech and e-commerce payments company that helps individuals and businesses move money online. Its platform supports digital payments, mobile commerce, peer-to-peer transfers, payment security, developer monetization tools, and services designed to help online businesses manage transactions and customer payments.

Senior Manager, Account-Based Marketing

Lead account-based marketing and ongoing nurture campaigns for PayPal’s BXO enterprise payments segment. Partner with sales and product teams to build engagement and qualified pipeline.

Description

  • Lead complex marketing initiatives that support business growth
  • Solve challenging marketing problems with creative, effective solutions
  • Set methods and processes for new marketing assignments
  • Improve global processes to strengthen marketing performance
  • Align marketing strategy with business goals alongside senior leaders
  • Share expertise and guidance on effective marketing practices
  • Build and manage account-based marketing and ongoing nurture programs for BXO large enterprise accounts
  • Run digital ABM campaigns across email, content syndication, social advertising, and programmatic channels
  • Manage briefs, delivery, and reporting for BXO nurture and demand campaigns
  • Generate leads and engagement among targeted enterprise payments accounts
  • Create and distribute tailored account content across channels
  • Build and update target account lists with Sales, BDR, and analytics teams
  • Plan and deliver ABM events, webinars, and industry-focused engagements
  • Track and assess ABM results, campaign metrics, and KPIs
  • Work with platform partners, including Woo, BigCommerce, and PlentyONE, on BXO co-marketing campaigns
  • Coordinate with Product Marketing, Partner Ecosystem, ABM operations, audience, reporting, and analytics teams
  • Support Global LE ABM’s 2026 pipeline and revenue target

Requirements

  • At least 8 years of relevant experience and a bachelor’s degree, or an equivalent combination of education and experience
  • At least 7 years of relevant work experience and a bachelor’s degree or equivalent experience
  • Demonstrated ability to manage and deliver B2B or ABM campaigns, preferably including ongoing nurture programs
  • Strong command of digital marketing channels, tools, and marketing technology platforms
  • Excellent communication, project management, and cross-functional coordination skills, including direct work with sales teams
  • Experience in technology, fintech, or SaaS
  • Familiarity with CRM and marketing automation tools such as Salesforce and Demandbase
  • Ability to work in a fast-paced, changing environment
  • Strong problem-solving skills and resourcefulness in overcoming execution obstacles
  • Enthusiasm for creating high-quality marketing campaigns
  • Interest in using AI to improve day-to-day efficiency

Benefits

  • Annual performance bonus
  • Equity or other incentive compensation, where applicable
  • Hybrid schedule with three days in the office and two days at the office or home workspace
  • Generous paid time off
  • Healthcare coverage for employees and their families
  • Resources to support financial security
  • Mental health support resources
  • Reasonable accommodations for qualified individuals with disabilities

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