TechBiz Global combines recruitment, software development, and technology consulting to help organizations build and scale their teams and digital products. The company connects businesses with talent across more than 28 countries, supporting hiring from startups through major enterprises, including roles in areas such as FinTech. Its engineering services cover custom software development and digital transformation, while CTO consulting, outstaffing, and outsourcing provide additional support for companies managing technology growth and operational needs. For job seekers, TechBiz Global offers access to opportunities with a range of international client organizations and technology-focused teams.
User Acquisition and Performance Marketing Manager – Mobile Apps | TechBiz Global | Remote Ukraine
Lead paid user acquisition for Android apps and mobile games, with responsibility for CTV, campaign analytics, budgets, and creative testing. Manage performance growth initiatives for TechBiz Global clients across international markets.
Description
- Manage and optimize paid user acquisition campaigns across multiple mobile channels
- Scale Android utility app and mobile game campaigns across Tier-1, Tier-2, and global markets
- Work with Google Ads, Meta, TikTok, Mintegral, Liftoff, Taboola, DV360, and other DSPs and media partners
- Test new traffic sources, publishers, DSPs, OEMs, CTV providers, and performance partners
- Assess acquisition channels using traffic quality, CPI/CPA, retention, monetization, and ROAS
- Lead CTV user acquisition initiatives by identifying relevant networks, DSPs, and media partners
- Plan, launch, and optimize CTV campaigns with reliable attribution and performance tracking
- Identify emerging acquisition opportunities and create structured testing plans
- Track and improve CPI, CPA, ROAS, ARPU, LTV, retention, and payback period
- Analyze results by country, campaign, creative, publisher, network, device, and audience
- Use Singular, AppsFlyer, or Adjust to assess campaign performance and traffic quality
- Partner with data and analytics teams to uncover trends, anomalies, and optimization opportunities
- Prepare performance reports and turn analysis into actionable decisions
- Oversee substantial monthly acquisition budgets and allocate spend according to results
- Establish test, validation, and scaling processes for new channels and campaigns
- Make budget allocation decisions using real-time performance data and unit economics
- Negotiate with media partners and external traffic providers
- Work with creative teams on video, static, and UGC-style advertising assets
- Assess creative results and provide data-driven feedback
- Partner with Product and Monetization teams to improve conversion, retention, and monetization
Requirements
- At least two years of hands-on experience in mobile user acquisition or performance marketing
- Demonstrated success acquiring users for Android mobile applications
- Substantial experience with utility apps, mobile games, or advertising-monetized mobile products
- Proven ability to manage and scale significant user acquisition budgets
- Hands-on experience across multiple paid acquisition channels
- Experience with Google Ads and at least two or three additional mobile acquisition platforms or networks
- Strong knowledge of mobile attribution and MMPs such as Singular, AppsFlyer, or Adjust
- Strong analytical ability and confidence making decisions from campaign- and user-level data
- In-depth understanding of CPI, CPA, ROAS, ARPU, LTV, retention, and payback metrics
- Experience managing international campaigns, especially in the United States and other Tier-1 markets
- Advanced Excel or Google Sheets skills and experience handling large performance datasets
- Ability to independently find opportunities, launch tests, and scale winning campaigns
- Strong communication and negotiation skills with media partners and traffic providers
- Comfort working in a fast-moving environment where testing and execution speed matter
- Direct experience buying CTV traffic for mobile apps is a strong advantage
- Experience with CTV networks, DSPs, or programmatic media buying is a strong advantage
- Experience with primarily advertising-monetized utility apps is a strong advantage
- Experience with Google Ads App Campaigns and large-scale Android acquisition is a strong advantage
- Experience with Mintegral, Liftoff, Taboola, DV360, Moloco, Kayzen, or comparable networks or DSPs is a strong advantage
- Experience with OEM, pre-install, or alternative distribution channels is a strong advantage
- Experience negotiating directly with publishers, media companies, and performance marketing partners is a strong advantage
- Experience with fraud detection and traffic-quality analysis is a strong advantage
- Experience using ad monetization data from AdMob, AppLovin MAX, or other mediation platforms is a strong advantage
- Experience running campaigns against D1, D7, or D30 ROAS and payback targets is a strong advantage
- Experience building acquisition channels from initial testing through substantial scale is a strong advantage
Benefits
- Professional growth opportunities within an innovative working environment
- Access to a talent pool where applications are retained for 60 months and may be shared with partners when suitable opportunities arise