Group GTI develops technology, content, and recruitment tools that help students and graduates explore career opportunities while helping employers connect with emerging talent. Its work spans platforms and services including targetconnect, targetjobs, gradireland, Recruiting Solutions, and Cibyl, supported by partnerships with universities, schools, and technology providers. The organization brings together students, educational institutions, and employers across the UK, Ireland, and international markets, creating opportunities for teams working at the intersection of education, recruitment, marketing, and technology.
Social Media & Marketing Campaign Executive – London Hybrid
Deliver organic and paid social campaigns for GTI’s student-career platform in a hybrid London role. Coordinate ambassadors, client activations, campaign delivery, and performance reporting.
Description
- Plan, create, and schedule organic social content for LinkedIn, Instagram, TikTok, and other channels
- Run paid social campaigns by coordinating targeting, creative briefs, ad copy, assets, budgets, and KPI tracking
- Manage client social retainers and project work, including content calendars, copywriting, asset production, community management, and reporting
- Attend client sites and campus activations to support filming, content production, roadshows, and campaigns
- Oversee campaign operations, approval processes, scheduling, content libraries, and asset banks
- Track social performance, prepare analytics reports, identify trends, complete competitor reviews, and present findings
- Work with Student Success and Events teams on event promotion, ambassador initiatives, live coverage, and user-generated content
- Coordinate EMEA marketing campaigns across email, social, campus, and digital channels
- Arrange logistics and materials for ambassador programmes and student-focused activations
- Support ambassador onboarding, training, recruitment, communications, scheduling, incentive tracking, and performance reporting
- Maintain campaign trackers, schedules, documentation, budgets, invoices, and ambassador payment records
- Apply AI tools to automate workflows and improve processes where appropriate
- Compile and format campaign data, update reporting dashboards, and contribute to post-campaign reviews
Requirements
- Highly organised, with the ability to manage competing tasks and deadlines
- Strong attention to detail and a proactive approach to solving problems
- Clear written and verbal communicator who is comfortable working with varied stakeholders
- Confident using email, spreadsheets such as Excel or Google Sheets, and presentation software
- Working knowledge of social platforms and current content trends
- Comfortable appearing on camera, filming content, and creating social assets
- Motivated to learn and build new skills in a fast-moving environment
- Interest in marketing, social media, content creation, student engagement, or campaign delivery
- Experience through a university society, part-time role, volunteering, content creation, social media management, video editing, design, projects, events, or campaigns is helpful but not required
Benefits
- Permanent full-time position of 37.5 hours per week, Monday to Friday from 9:00am to 5:30pm
- Three-month probationary period
- Information about background screening and recruitment policies is provided