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Frida
Frida
51 – 200 Employees
ConsultingFood & BeverageHealthcare
Frida develops practical health and wellness products for babies, new parents, expecting parents, and people trying to conceive. Through brands including Frida Baby, Frida Mom, and Frida Fertility, the company creates tools for everyday parenting, postpartum recovery, pregnancy, and fertility support. Its products are designed to address common challenges with straightforward solutions, from infant care essentials such as the NoseFrida SnotSucker to recovery kits and conception-focused products.
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Social Media Manager – Frida, Miami Hybrid

Lead Frida’s social presence across TikTok, Instagram, YouTube, and LinkedIn for its Baby, Mom, and Fertility brands. Create on-camera content, manage publishing calendars, and use performance insights to strengthen social strategy.

USUnited StatesFLFloridaHybridFull-timeMiddleSeniorEnglish RequiredSocial Media Manager

Description

  • Represent Frida regularly on camera across TikTok, Instagram Reels, and YouTube Shorts
  • Manage ongoing content calendars for Frida’s Baby, Mom, and Fertility brands across TikTok, Instagram, YouTube, and LinkedIn
  • Create social briefs, gather stakeholder input, and keep assets and captions on schedule
  • Plan and improve internal content production workflows
  • Film, edit, and publish content on the same day, including in-office shoots
  • Prepare video briefs and storyboards, and give designers clear creative direction
  • Collaborate with video editors on larger productions through guidance and feedback
  • Develop and produce Reels, TikTok and YouTube videos, and designed social assets
  • Create concepts, formats, hooks, and content responsive to current trends
  • Organize shoots, secure samples and props, and coordinate with talent and influencers
  • Act as the primary contact for internal brand and marketing teams, including new product launch requests
  • Balance cross-functional, leadership, and business-priority content needs
  • Lead and support direct reports and contractors
  • Measure and present monthly and campaign results, applying insights to improve strategy
  • Monitor competitors and developments across the broader category
  • Use social listening to track sentiment and community needs
  • Own the brand culture calendar and shape its strategy
  • Represent the brand while ensuring all social communications follow brand standards

Requirements

  • Bachelor’s degree in marketing, advertising, communications, or a related discipline
  • At least four years of experience managing social media
  • Demonstrated success growing and engaging communities while owning video from creation through publication on TikTok, Instagram, LinkedIn, YouTube, and other platforms
  • Confidence and comfort appearing on camera, with a required reel or portfolio of on-camera work
  • Practical video-editing experience with CapCut, Premiere, or comparable software, along with native platform editing tools
  • Examples of short-form videos personally filmed, edited, and published
  • Experience preparing creative briefs and storyboards for video and design
  • Experience supervising at least one direct report or contractor
  • Strategic grasp of social media’s contribution to marketing, brand growth, and community engagement
  • Knowledge of emerging platform trends, cultural movements, and Gen Alpha, Gen Z, and millennial audiences
  • Strong leadership and project-management capabilities
  • Excellent writing, verbal communication, and content-production skills
  • Creative, analytical approach to making data-informed decisions
  • Proficiency with social media management platforms such as Dash Social, Sprout, or Hootsuite
  • Proficiency across TikTok, Instagram, LinkedIn, YouTube, and Facebook
  • Strong ability to collaborate across functions
  • Availability to monitor channels outside standard hours, including evenings, weekends, and important launch periods

Benefits

  • Medical, vision, and dental plan options
  • Employer-paid life insurance
  • Supplemental coverage options including accident, short-term disability, long-term disability, and cancer insurance
  • FSA and HSA options
  • 401(k) matching up to 4% with immediate vesting
  • Generous paid time off including elective PTO, federal holidays, sick and wellness days, floating holidays, and a birthday day off
  • Pregnancy and parental leave
  • Weekly wellness programming at the office
  • Dog-friendly workplace
  • Learning and development opportunities for professional and personal growth
  • Company-wide events and outings
  • Volunteer opportunities throughout the year
  • Exclusive discounts on company products
  • Flexible remote-work option on Mondays and Fridays

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