Sierra
Sierra
Sierra develops conversational AI software for B2B companies that want to improve customer support and service operations. Its SaaS platform enables businesses to deploy branded AI agents that provide real-time assistance, connect with existing technology systems, and handle complex customer issues while maintaining a consistent tone and workflow. Sierra focuses on personalized, secure interactions, giving companies control over how their AI agents represent the brand and carry out customer-facing processes.

Shopify Growth Developer, CRO (DTC Wellness) — Brazil Remote

Own Shopify storefront growth for a Brazilian DTC wellness brand. Build and optimize landing pages, run CRO experiments, strengthen tracking and SEO, and automate AI-assisted content and ad production.

Description

  • Launch paid-traffic landing pages from Meta, Google, and influencer campaigns, aligning each page with its audience, creative, and intent.
  • Build and refine mobile-first product pages with variant logic, subscription offers, bundles, reviews, and trust signals.
  • Turn AI-generated HTML and Figma designs into reusable Shopify Liquid sections and blocks.
  • Manage a structured CRO program from hypothesis development through implementation, testing, analysis, and iteration.
  • Run and interpret A/B tests in Shoplift.
  • Improve cart and upsell journeys in Rebuy.
  • Track conversion rate, average order value, subscription rate, and revenue impact.
  • Own measurement across GTM, GA4, Meta Pixel and CAPI, Consent Mode, UTMs, and Elevar.
  • Improve Core Web Vitals and overall page speed.
  • Maintain JSON-LD schema, canonical tags, and sitemap health.
  • Keep the Liquid theme clean and fast as StayAI, Klaviyo, Rebuy, quizzes, and other capabilities are introduced.
  • Use Claude Code, Cursor, v0, and similar AI development tools to accelerate delivery and review code before release.
  • Create AI workflows for content and static ad production.
  • Collaborate directly with the Founder & CEO and Head of Growth.
  • Independently own the storefront, recommend experiments, and challenge ideas unlikely to improve conversion.

Requirements

  • Hands-on Shopify theme development with Liquid, HTML, CSS, and JavaScript, including personally built live pages.
  • Demonstrated CRO experience with A/B testing, documented methodology, and before-and-after results.
  • Ability to turn a design into a functional, tracked landing-page section quickly.
  • Working knowledge of GTM, including client- and server-side setup, GA4, Meta CAPI, Consent Mode, and UTMs.
  • Experience with subscription platforms such as Recharge, StayAI, or comparable tools, plus Klaviyo.
  • Ability to build with AI tools and review, refine, and validate AI-generated code.
  • Fluent English at C1 level or above.
  • Comfort working independently without direct reports.
  • Full-time, exclusive availability without side clients, freelance work, personal stores, or active side ventures.
  • Based in Brazil.
  • Availability to overlap with US business hours from ET through PT.
  • Preferred: background in health, wellness, or supplement-focused DTC.
  • Preferred: ability to create layouts and wireframes in Figma.
  • Preferred: experience with GSAP, Framer Motion, Rive, or Lottie.
  • Preferred: experience producing AI-generated content and static ads at scale.
  • Preferred: technical SEO experience with schema.org and structured data for AI search.

Benefits

  • Monthly health and wellness stipend.
  • Paid take-home work sample.
  • Full-time exclusive employment.
  • Remote work from Brazil.
  • 40-hour workweek.
  • Direct collaboration with the Founder & CEO and Head of Growth.

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