501 – 1,000 Employees
MarketingTEAM LEWIS is a global marketing and advertising agency working across commercial and community campaigns. Its teams span 25 offices in Asia, EMEA and North America, delivering public relations, media relations, social media, digital PR and integrated marketing. The agency combines creative campaign work with digital experiences and corporate communications to help organizations connect with their audiences. Its hiring context spans a distributed international agency workforce.
Senior Media Data Analyst
Lead APAC media intelligence, social listening and digital analytics at TEAM LEWIS, a global marketing agency. Manage two analysts and shape client measurement, reporting and automation solutions.
Description
- Lead a small team providing media intelligence, social listening and digital analytics across APAC.
- Create KPI-aligned measurement methods, metrics, queries and search structures.
- Deliver accurate, thorough and timely reports on clients’ media presence.
- Build and refine Boolean queries, tagging systems and topic taxonomies.
- Measure coverage, share of voice, sentiment, narratives, reputation risks and campaign impact.
- Monitor online conversations and media developments for emerging issues and opportunities.
- Assess website performance, acquisition channels, engagement and conversions using GA4 and other analytics platforms.
- Combine media, social, website and campaign data in communications performance reports.
- Turn quantitative and qualitative findings into insights, recommendations and next steps.
- Use analytics platforms, dashboards and data visualisation tools to present intelligence clearly.
- Implement reporting automation, data integrations and AI-enabled solutions with AI developers.
- Guide account teams and clients on methodologies, measurement frameworks and interpretation of results.
- Find opportunities to grow analytics, research, monitoring and intelligence services.
- Bring data insights and measurement approaches to new business pitches.
- Manage, coach and develop two analysts, including workload and resource planning.
- Quality-check analytical work, set workflows and improve service delivery.
Requirements
- Bring 6–8 or more years of relevant experience in media intelligence, social listening, digital analytics, research or data analytics, ideally at a communications, PR or media intelligence agency.
- Have experience managing, supervising or developing analysts.
- Bring hands-on expertise in media monitoring and social listening, including query development, data classification, narrative and sentiment analysis, and reputation monitoring.
- Have practical experience with GA4 and media or social listening platforms such as Meltwater, Brandwatch or equivalent tools.
- Apply sound analytical judgement and turn quantitative and qualitative data into clear insights and strategic recommendations.
- Have developed measurement frameworks, defined KPIs and assessed communications or marketing performance.
- Show commercial awareness by identifying client needs, contributing to pitches and expanding existing services.
- Communicate and present confidently when advising clients and working with senior stakeholders.
- Have experience improving reporting processes, automation or data visualisation.
- Python, Google Apps Script or other scripting skills are an advantage.
- Bring strong project management skills and the ability to balance competing priorities across a regional remit.
Benefits
- Access charitable initiatives funded by the TEAM LEWIS Foundation and employee volunteering opportunities.
- Work in an inclusive environment centred on equality, empowerment and respect.
- Work with advanced AI, AI developers and Orbital, the company’s proprietary intelligence platform.
- Develop professionally by coaching analysts and building team capabilities.