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Pet Product News Magazine
Pet Product News Magazine
1 – 10 Employees
MarketingMediaRetail
Pet Product News Magazine is a B2B media platform serving the pet retail industry. Its coverage helps independent pet retailers follow industry news, discover products, and understand emerging market trends through print and online articles, breaking-news e-newsletters, and social media content. The company operates at the intersection of media, marketing, and retail, with a focus on pet supplies and the businesses that sell them.
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Senior Design Lead, Pet-Food Brand (Hybrid)

Lead creative direction for the Vital Essentials pet-food brand across packaging, e-commerce, retail, and digital marketing. Own brand systems, performance-driven content, creative production, and external resource coordination.

USUnited StatesILIllinoisWIWisconsinHybridFull-timeSeniorEnglish RequiredProduct Designer

Description

  • Lead the Vital Essentials brand across digital, e-commerce, packaging, retail, and integrated marketing.
  • Partner with brand leaders and external creatives to develop campaigns, visual stories, and design solutions.
  • Create culturally relevant concepts that differentiate the brand.
  • Design packaging, retail materials, trade-show assets, sales collateral, and other communications from concept through production.
  • Develop paid and organic content for Meta, TikTok, Amazon SBV, Amazon DSP, and other digital channels.
  • Apply performance data to strengthen creative results.
  • Produce conversion-focused assets for Amazon, Chewy, and direct-to-consumer channels, including storefronts, product imagery, A+ content, websites, and email.
  • Direct the creative execution of photography and video shoots.
  • Preserve and advance the visual identity across consumer and customer-facing touchpoints.
  • Build and manage the brand book, guidelines, and visual systems.
  • Mentor the Graphic Designer and coordinate freelance and external creative support.
  • Balance concurrent priorities while maintaining quality and timely delivery.
  • Manage the organization, rollout, and use of the Digital Asset Management system.

Requirements

  • Bachelor’s degree in graphic design, visual communication, or a related field, or equivalent professional experience.
  • At least seven years of progressive experience in creative design and brand development.
  • Experience spanning paid social, e-commerce, video, packaging, in-store, and digital advertising.
  • Strong portfolio showing excellent design execution, conceptual thinking, and multi-channel work.
  • Previous experience mentoring junior designers.
  • Experience managing external agencies, contractors, and creative partners.
  • Proficiency with Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects, or comparable design software.
  • Experience with Digital Asset Management systems is preferred.
  • Advanced knowledge of typography, composition, hierarchy, image selection, and detail-oriented design.
  • Performance marketing expertise covering audience insights, creative testing, campaign performance, engagement, click-through rate, conversion, and return on ad spend.
  • Ability to collaborate with brand, marketing, e-commerce, and other cross-functional teams.
  • Ability to present and support design decisions.
  • An established freelance creative network is preferred.
  • Availability for standard business hours and occasional extended hours, evenings, holidays, or weekends.
  • Ability to meet physical requirements involving frequent walking, listening, sitting, standing, hand and finger use, and pushing or lifting up to 15 pounds.
  • Comfort working in a pet-friendly office environment.

Benefits

  • Hybrid work arrangement.
  • Monday through Friday, 8:00 AM to 5:00 PM CST expected schedule.
  • Travel is expected to be less than 10%.
  • Pet-friendly office environment.
  • Reasonable accommodation is available for physical requirements.

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