Pet Product News Magazine — үй жануарларына арналған тауарларды бөлшек саудада сату саласына қызмет көрсететін B2B медиа-платформа. Оның материалдары тәуелсіз үй жануарлары тауарлары дүкендеріне сала жаңалықтарын қадағалауға, өнімдерді табуға және баспа және онлайн мақалалар, жедел жаңалықтар жөніндегі электрондық ақпараттық бюллетеньдер мен әлеуметтік желідегі контент арқылы нарықтағы жаңа үрдістерді түсінуге көмектеседі. Компания үй жануарларына арналған тауарлар мен оларды сататын бизнеске назар аудара отырып, медиа, маркетинг және бөлшек сауда тоғысында жұмыс істейді.
Senior Design Lead, Pet-Food Brand (Hybrid)
Lead creative direction for the Vital Essentials pet-food brand across packaging, e-commerce, retail, and digital marketing. Own brand systems, performance-driven content, creative production, and external resource coordination.
Сипаттама
- Lead the Vital Essentials brand across digital, e-commerce, packaging, retail, and integrated marketing.
- Partner with brand leaders and external creatives to develop campaigns, visual stories, and design solutions.
- Create culturally relevant concepts that differentiate the brand.
- Design packaging, retail materials, trade-show assets, sales collateral, and other communications from concept through production.
- Develop paid and organic content for Meta, TikTok, Amazon SBV, Amazon DSP, and other digital channels.
- Apply performance data to strengthen creative results.
- Produce conversion-focused assets for Amazon, Chewy, and direct-to-consumer channels, including storefronts, product imagery, A+ content, websites, and email.
- Direct the creative execution of photography and video shoots.
- Preserve and advance the visual identity across consumer and customer-facing touchpoints.
- Build and manage the brand book, guidelines, and visual systems.
- Mentor the Graphic Designer and coordinate freelance and external creative support.
- Balance concurrent priorities while maintaining quality and timely delivery.
- Manage the organization, rollout, and use of the Digital Asset Management system.
Талаптар
- Bachelor’s degree in graphic design, visual communication, or a related field, or equivalent professional experience.
- At least seven years of progressive experience in creative design and brand development.
- Experience spanning paid social, e-commerce, video, packaging, in-store, and digital advertising.
- Strong portfolio showing excellent design execution, conceptual thinking, and multi-channel work.
- Previous experience mentoring junior designers.
- Experience managing external agencies, contractors, and creative partners.
- Proficiency with Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects, or comparable design software.
- Experience with Digital Asset Management systems is preferred.
- Advanced knowledge of typography, composition, hierarchy, image selection, and detail-oriented design.
- Performance marketing expertise covering audience insights, creative testing, campaign performance, engagement, click-through rate, conversion, and return on ad spend.
- Ability to collaborate with brand, marketing, e-commerce, and other cross-functional teams.
- Ability to present and support design decisions.
- An established freelance creative network is preferred.
- Availability for standard business hours and occasional extended hours, evenings, holidays, or weekends.
- Ability to meet physical requirements involving frequent walking, listening, sitting, standing, hand and finger use, and pushing or lifting up to 15 pounds.
- Comfort working in a pet-friendly office environment.
Артықшылықтар
- Hybrid work arrangement.
- Monday through Friday, 8:00 AM to 5:00 PM CST expected schedule.
- Travel is expected to be less than 10%.
- Pet-friendly office environment.
- Reasonable accommodation is available for physical requirements.