WILD FI
WILD FI
201 – 500 Employees
ConsultingMarketing
WILD FI is a creative agency operating across marketing and consulting, helping organizations address complex communication challenges through advertising and branded content. Its work combines business intelligence, strategic planning, media planning, and social media management with performance measurement and analysis. The agency also provides consulting solutions designed to support more effective communication, transformation, and creative decision-making.

Senior Data Analyst

Define KPIs, build dashboards, and uncover insights for WILD FI clients at a marketing and communications agency in Mexico. Present findings and use data analysis to help improve advertising campaigns.

Description

  • Define client and campaign objectives and key performance indicators with the Media team, then track results.
  • Identify weaknesses and opportunities in client work and team workflows.
  • Ensure the quality of weekly, biweekly, monthly, and campaign reports.
  • Create templates and define scope for special reports.
  • Develop special reports on social listening, audience analysis, historical advertising account performance, and studies using D1ANA.
  • Build benchmarks for each client and market.
  • Proactively identify insights for clients.
  • Recommend improvements to reporting, workflows, and client feedback.
  • Present reports and research to clients.
  • Train client teams to interpret and use data.
  • Organize and lead review and learning meetings with the Client Partner and team.
  • Manage deadlines and coordinate with the wider team.
  • Contribute to proposals for prospective clients and new client projects.

Requirements

  • At least four years of experience in data analysis roles in related industries.
  • Education in data analysis, digital business, or a related field.
  • Studies in communications, advertising, digital marketing, or related fields are valued.
  • Proficiency in data processing languages such as SQL, Python, or Java.
  • Knowledge of marketing analytics tools such as Google Analytics and Meta Business.
  • Experience building dashboards in Data Studio.
  • Knowledge of digital advertising platforms such as Google Ads and Meta Ads.
  • Excellent presentation and communication skills, including the ability to explain data to varied teams.
  • Intermediate English proficiency.

Benefits

  • Internal learning workshops.
  • Workshop and training costs covered by the agency.
  • Personalized career plans.
  • WILD Talks.
  • Hybrid work arrangement, combining work from home with time at Wild FI offices.
  • Up to one month of paternity leave.
  • Option to work for one month from Wild FI offices in other Latin American countries.
  • Birthday day off when it falls on a weekday.
  • Computer provided by Wild FI.
  • Pet-friendly offices where employees may bring their pets.
  • Merit-based internal promotion and development opportunities.

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