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Intrepid Asia
Intrepid Asia
1,001 – 5,000 Employees
eCommerceMarketingSaaS
Intrepid Asia helps consumer brands grow across Southeast Asian e-commerce markets through integrated omnichannel commerce, social commerce, and full-funnel digital marketing. Its work combines proprietary SaaS tools and integrations with ERP, OMS, and AdTech systems, alongside market intelligence, performance analytics, advisory support, and practical training. The company also supports live and short-form social commerce through content production, creator networks, and regional operations. Its team works across e-commerce, marketing, and SaaS, with hiring centered on building and scaling digital commerce capabilities across Southeast Asia.
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Senior Content Strategist Jakarta Hybrid

Lead short-form video strategy, scripting, and performance analysis for Intrepid Asia’s e-commerce and digital solutions clients. Partner with creative teams and international brands across Southeast Asia.

IDIndonesiaHybridFull-timeSeniorEnglish RequiredContent Manager

Description

  • Build end-to-end short-form video strategies for TikTok, Instagram Reels, and YouTube Shorts that support brand and campaign objectives.
  • Develop compelling concepts, scripts, hooks, and storyboards.
  • Turn creative concepts into platform-native content designed to drive performance.
  • Produce UGC-style, narrative, problem-solution, and trend-led content.
  • Track trends, study audiences, and benchmark competitor activity.
  • Use Excel and advanced formulas to analyze data, prepare reports, and monitor results.
  • Prepare clear reports and presentations for internal stakeholders and clients.
  • Evaluate CTR, engagement, conversion, and other content results, then recommend optimizations.
  • Coordinate with creative, production, and marketing teams to deliver cohesive campaigns.
  • Present concepts to clients, support strategic recommendations, and explain the rationale behind proposed approaches.
  • Spot content and strategy gaps and develop innovative solutions.
  • Keep up with platform developments, algorithm updates, and evolving content practices.

Requirements

  • Bachelor’s degree in marketing, communications, journalism, or a related discipline.
  • At least one year of relevant copywriting experience, including internships.
  • Excellent written and spoken communication skills.
  • A strong portfolio featuring storyboards, social content, or campaign work.
  • Solid knowledge of TikTok culture, trends, and tone.
  • Ability to recognize trends and turn insights into actionable content concepts.
  • Basic proficiency in interpreting content performance data and applying findings to copywriting.
  • Highly organized, detail-oriented, and capable of managing several projects at once.
  • Enthusiasm for pop culture, fashion, lifestyle, and digital storytelling.
  • Strong Excel skills, including formulas for analysis and reporting.
  • Excellent presentation and communication skills with confidence in client-facing situations.
  • Experience creating content for TikTok, Instagram Reels, or YouTube Shorts is advantageous.
  • Knowledge of performance measures such as CTR and engagement rate is advantageous.
  • Familiarity with content analytics platforms and reporting dashboards is advantageous.
  • Familiarity with project management tools including Asana, Frame.io, and Google Workspace is advantageous.

Benefits

  • Work with leading international brands on livestream and video content initiatives.
  • Gain broad exposure and growth opportunities across end-to-end omnichannel and full-funnel services.
  • Use extensive data and knowledge resources to evaluate and improve performance.
  • Build international and regional experience across Southeast Asia.
  • Contribute to innovative projects with entrepreneurial ownership and autonomy.
  • Join a collaborative workplace with team lunches, after-work gatherings, events, and shared activities.
  • Receive structured development through in-person training, coaching, and Intrepid Academy.
  • Develop through client leadership, advanced technology, and best-in-class operating processes.
  • Competitive compensation.
  • Comprehensive insurance coverage.
  • Generous leave allowance.

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