YouGov
YouGov
YouGov is a global online research and data analytics company that helps organisations understand public opinion, consumer behaviour, and cultural trends. Its registered consumer panel, survey capabilities, and reporting platform turn responses from people across many countries into research, market intelligence, and competitive insights. YouGov serves brands, political organisations, and cultural institutions, while its teams work across consulting, marketing, and SaaS-focused products to make opinion data more useful for informed decision-making.

Senior Business Development Consultant at YouGov (Hybrid, Nuremberg)

Advise FMCG clients on Category Vision and Management while developing consulting opportunities at YouGov Shopper. Lead projects, workshops, analyses, and client acquisition across YouGov’s consumer research business.

Description

  • Manage and advise leading FMCG clients on Category Management and Category Vision while securing related consulting engagements
  • Direct Category Vision projects with colleagues across multiple departments
  • Partner with clients to develop and implement Category Vision, Category Growth Strategy, and integrated consulting and marketing concepts
  • Help expand the Category Management and Category Vision product portfolio
  • Facilitate workshops and present analytical insights to stakeholders at different levels of seniority
  • Evaluate client data and research insights to form independent conclusions and recommendations
  • Present relevant content to clients and conference audiences
  • Develop relationships with and win selected new clients
  • Support existing client contacts on strategic initiatives

Requirements

  • University degree in business, economics, social sciences, or a related discipline, ideally specializing in marketing or market research
  • Several years of professional experience, preferably in Category Management or alternatively in market research, marketing and sales, or consulting
  • Experience with consumer panel data and qualitative or quantitative ad hoc research is desirable
  • Proven ability to build and maintain professional networks internally and externally
  • Project management experience, including roadmap creation and follow-up
  • Experience managing internal cross-functional teams
  • Experience developing and facilitating workshops
  • Knowledge of creative methods such as the Disney method
  • Drive to turn sales opportunities into signed engagements
  • Experience presenting findings to larger audiences
  • Category Management certification and initial Category Vision experience are advantageous
  • Strong analytical capabilities and fluency in English
  • Fluency in English

Benefits

  • Comprehensive benefits designed to support physical, financial, and emotional wellbeing
  • An inclusive workplace that values belonging and individual uniqueness
  • Equal Opportunity Employer

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