Bonduelle is a global food company focused on plant-based products, including vegetables and other vegetable-based offerings. Founded in 1853, the company combines agricultural partnerships with food and agronomy innovation to support product quality and more sustainable farming practices. Operating across nearly 100 countries, Bonduelle develops its business around healthy eating and efforts to reduce its environmental and social impact. Its careers platform provides information about opportunities to join the organization.
Senior Brand Manager, Foodservice Marketing – Reutlingen Hybrid
Lead Bonduelle’s plant-based foodservice portfolio and marketing strategy across the DACH and Northern Europe regions. Oversee product launches, customer activation, market development, and a two-person activation team.
Description
- Shape OOH marketing and brand strategy for the BDNE cluster, translating regional direction into effective local plans
- Manage the product portfolio across quality, innovation, renovation, packaging adaptation, media, and activation
- Evaluate market, trend, and competitor developments and convert end-user insights into practical recommendations
- Create customer-specific concepts and products with Key Account Managers and OOH sales leadership across BNE and DACH
- Develop strategies for entering new customer channels
- Plan and track new product launches
- Set activation KPIs, evaluate product performance, and manage the return on investment of marketing initiatives
- Manage external service providers and partners, including market research agencies
- Maintain and adapt the OOH website
- Organize and deliver national trade fairs and exhibitions
- Contribute to cross-country strategy and innovation workshops and help prepare them
- Serve as the primary contact for the DACH sales team
- Manage and support two team members: an Activation Manager and an Intern Activation Officer
Requirements
- Bring at least 3–4 years of experience in brand or product management, ideally within OOH or foodservice
- Hold a completed degree in Business Administration, Marketing, Economics, or a comparable field
- Demonstrate broad marketing-mix expertise spanning portfolio management, innovation, activation, and digital channels
- Combine analytical and creative thinking with financial understanding and the ability to turn market and end-user insights into actionable plans
- Have experience managing cross-functional projects, preferably in an international setting
- Bring initial people-management experience and an interest in developing a small team
- Work independently and proactively, with resilience, team orientation, strong communication, and solid organizational skills
- Use current IT applications confidently
- Be fluent in written and spoken German and English; Dutch or French is an advantage
- Be willing to travel regularly between the Reutlingen and Eindhoven locations
- Submit application documents in English
Benefits
- Take on a varied, high-responsibility senior role with a leading European food brand
- Work internationally across two locations within an open and appreciative culture
- Help shape the OOH business while leading and developing a team
- Have scope for initiative, new ideas, and professional growth
- Access flexible working hours and predominantly remote work
- Use the company’s bike-leasing program
- Receive a contribution toward the Deutschland-Ticket
- Benefit from additional employee perks
- Join a company committed to sustainability, responsibility, and collaboration