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Mendocino Farms is a fast-casual restaurant and catering company founded in 2005. It serves made-to-order sandwiches, salads, and globally inspired comfort dishes, alongside catering for groups and events. The company combines its food and hospitality offering with convenient ordering options such as delivery, pickup, group ordering, a mobile app, and an eClub, while emphasizing community engagement and memorable dining experiences.
Performance Media Manager (On-site) - Dallas, TX
Lead full-funnel digital media campaigns for Mendocino Farms restaurants in an on-site Dallas role. Manage budgets, agency relationships, measurement, and performance-driven growth initiatives.
Description
- Own full-funnel media strategy across paid search, paid social, programmatic, video, and OLV/CTV.
- Convert business objectives, campaign priorities, and seasonal opportunities into media plans and investment strategies.
- Balance upper-, mid-, and lower-funnel activity across brand and performance goals.
- Develop media strategies for brand campaigns, menu launches, new restaurant openings, third-party delivery, and catering growth.
- Oversee media budgets, pacing, sufficiency, ROI, forecasting, scenario planning, and in-flight optimization.
- Direct daily campaign performance management with agency teams.
- Establish KPIs, learning agendas, and testing roadmaps.
- Collaborate with creative and brand teams on media strategy and messaging.
- Coordinate multiple campaigns across varied objectives, audiences, and channels.
- Act as the primary daily contact for performance media agency partners.
- Define agency briefs, expectations, and success measures while leading weekly and monthly performance reviews.
- Own media performance reporting and dashboard development.
- Turn performance data into insights and recommendations for marketing leadership and cross-functional stakeholders.
- Work with Insights, Finance, and Digital teams on measurement, attribution, ROI, incrementality, testing, and media effectiveness.
- Partner with Brand, Product Marketing, Digital, Operations, and Finance to align media plans with business priorities and promotional calendars.
- Support store openings, menu launches, brand campaigns, delivery, and catering programs.
Requirements
- Bring 6–9+ years of experience in performance media, growth marketing, or digital media, in-house and/or agency-side, with clear ownership of campaigns and budgets.
- Demonstrated ability to manage multiple concurrent campaigns across channels, objectives, and audiences.
- Deep practical experience with paid search, paid social, programmatic, and video/CTV.
- Restaurant or multi-unit retail experience is required.
- Hands-on experience supporting third-party delivery platforms and media ecosystems, including DoorDash and Uber Eats.
- Hands-on experience supporting catering and third-party catering platforms such as ezCater or comparable services.
- Proven success managing and optimizing substantial media budgets against defined performance goals.
- Experience managing media agencies and external partners.
- Ability to work effectively in a fast-paced, growth-focused environment with changing priorities and multiple stakeholders.
- Strong full-funnel marketing perspective.
- Highly analytical approach with the ability to convert data into insights, recommendations, and action plans.
- Strong budget governance and investment optimization skills, including pacing, sufficiency planning, and in-flight reallocations.
- Excellent communication skills with both technical and non-technical stakeholders.
- Strong cross-functional collaboration capabilities.
- Highly organized and attentive to detail.
- Ability to lift 25 pounds.
- Ability to sit or stand for 6–8 hours and perform grasping, fine manipulation, pushing, pulling, bending, twisting, squatting, and reaching.
Benefits
- Competitive compensation
- Meal privileges
- Health benefits
- 401(k) plan
- Paid vacation