EHC
EHC
EHC is a consulting and talent acquisition firm focused on recruitment strategy, workforce optimization, and human capital consulting. Its team draws on experience in recruiting, HR management, operations, and organizational development to help employers shape staffing approaches and improve workforce efficiency. EHC also connects candidates with career opportunities through client-focused staffing services, with work spanning consulting, healthcare, and logistics.

Performance Marketing Specialist — Birmingham, Alabama

Manage marketing performance reporting, data quality, and campaign tracking for Encompass Health’s nationwide inpatient rehabilitation operations. This full-time role is based at the home office in Birmingham, Alabama.

Description

  • Prepare recurring and ad hoc performance reports for business stakeholders.
  • Compile, organize, and validate marketing data from multiple sources.
  • Maintain dashboards, scorecards, and standardized reporting tools.
  • Check data quality and flag discrepancies for correction.
  • Gather and prepare data in response to stakeholder reporting requests.
  • Document reporting methods, definitions, and processes.
  • Maintain campaign tracking and attribution across call tracking and marketing technology platforms.
  • Audit campaign tracking configurations.
  • Coordinate campaign information with internal teams and external agency partners.
  • Verify tracking requirements, naming conventions, and reporting structures for campaign launches.
  • Help quality-check campaign tracking and measurement.
  • Create, update, and maintain agency guidelines for marketing campaigns.
  • Ensure agency partners follow campaign setup, tracking, reporting, and documentation standards.
  • Maintain standard templates, processes, and procedural documentation.
  • Advise on campaign governance requirements and operational best practices.
  • Coordinate marketing process updates as technologies, platforms, and business needs change.
  • Build relationships with business partners to understand goals and inform performance marketing strategy.
  • Work from the home office in Birmingham, Alabama.

Requirements

  • Bachelor’s degree in a related field required.
  • 3–5 years of experience in a marketing or reporting role.
  • Healthcare experience preferred.

Benefits

  • Affordable medical, dental, and vision plans for full-time and part-time employees and their families.
  • Paid time off that accrues over time.
  • Tuition reimbursement and continuing education opportunities.
  • Company-matched 401(k).
  • Employee stock purchase plans.
  • Flexible spending accounts.
  • Health savings accounts.
  • Inclusive culture and equal employment opportunities.

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