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Untamed | B Corp™ is a direct-to-consumer pet food company focused on high-protein, human-grade frozen wet cat food. Its subscription service delivers meals made with whole, hand-shredded meats, without grains, fillers, or added sugars, while the brand highlights recyclable packaging, next-day delivery, and B Corp certification. The company operates at the intersection of Food & Beverage, Healthcare, and eCommerce, with a focus on supporting feline health through convenient nutrition.
Performance Creative Strategist, UGC
Develop creator-led UGC ads for Untamed, a premium cat food brand. Use Meta performance data, creator selection and video editing to identify and expand successful creative.
Description
- Write scripts and flexible briefs for UGC creators and influencers
- Pair creators with briefs, scripts, audience personas and creative angles
- Find creators for specific briefs and pass them on for negotiation
- Monitor whitelisting and partnership access to help creator ads launch on time
- Analyze Meta spend, customer acquisition cost and trials generated
- Use test findings to guide future briefs, creative iterations and scaling decisions
- Research customers, competitors, category developments and creator formats
- Create original concepts and rank them in a testing plan
- Review creator work and give clear, constructive feedback
- Keep briefs and revisions on schedule
- Check content against briefs, brand guidelines and approved claims
- Flag potential ASA/CAP or disclosure issues for review
- Edit creator videos in CapCut, including hooks, captions, music and alternate versions
- Help produce static assets in Canva or Figma
- Recommend tools and workflows that can expand the creator function
- Apply AI to research, ideation, briefing and analysis, and review the quality of its output
- Keep creator briefs, content and results organized in CRM and content workflows
Requirements
- Around 2–3 years of experience in creative strategy, UGC, influencer marketing or paid social
- Experience developing creator or UGC ads for Meta, with examples of results and how those results shaped later creative
- Strong grasp of performance ad hooks, scripts, visual styles and structure
- Able to use performance data to guide creative direction and priorities
- Experience writing briefs and scripts, giving constructive feedback, and managing creator content through delivery
- Good eye for talent and skill in matching creators to creative angles
- Careful, detail-oriented and able to work independently
- Experience editing video with CapCut or a similar tool
- Interested in using AI to improve work quality and efficiency
- Willing to learn and follow brand and advertising compliance processes
- Experience with DTC or subscription brands, TikTok, creator partnership ads, CRM tools, ASA/CAP guidance or static design in Canva or Figma is an advantage, but not required
Benefits
- Competitive salary based on experience
- Office near The Strand with complimentary coffee, tea, soft drinks, snacks and more
- 25 days of annual leave, an extra day off for your birthday and the option to carry days over
- MacBook or PC and the technology needed to get set up
- Private healthcare including dental and optical cover
- Pension with employer contributions
- EMI options scheme
- Learning and development opportunities with dedicated budgets
- £50 monthly wellness or gym contribution
- Paid charity days
- Complimentary counselling and coaching through Spill and MoreHappi
- Five working days of Peternity Leave
- 28-working-day sabbatical after four years
- Regular social events and team lunches
- Complimentary Untamed subscription
- Collaborative, inclusive team at a fast-growing business
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