M&T Bank is a regional financial institution serving personal, business, and commercial customers through banking, insurance, and financial consulting services. Its offerings include checking accounts, credit cards, mortgages, personal loans, digital and mobile banking, and financial planning through Wilmington Advisors @ M&T. The bank also supports local businesses and multicultural banking initiatives, with a focus on community involvement, cybersecurity, and accessible online financial services. Founded in 1856, M&T Bank has a workforce of more than 10,000 employees.
M&T Bank Email Marketing Specialist — Philadelphia Hybrid
Coordinate, build, test, and report on automated email campaigns for M&T Bank in a hybrid Philadelphia role. Support segmentation, experimentation, compliance, marketing automation, and cross-functional campaign delivery.
Description
- Keep the email calendar accurate and campaigns scheduled for timely delivery
- Oversee email campaigns from project initiation through approvals and launch
- Build, proof, configure, test, and send email communications
- Support email program planning and execution across segmentation, testing, and deployment
- Coordinate campaign reporting activities
- Research and apply current marketing automation practices and industry standards
- Run A/B and multivariate tests to improve email and content performance
- Follow company risk, regulatory, policy, and control requirements within the established risk appetite
- Escalate identified risk concerns to management when appropriate
- Foster an inclusive environment that represents the M&T Bank brand
- Uphold internal control standards and address audit or applicable regulatory findings promptly
- Perform other related responsibilities as assigned
Requirements
- Associate degree plus at least three years of relevant experience, or at least five combined years of higher education and/or work experience without a degree, including three years of relevant experience
- Demonstrated project management ability
- Strong organizational skills
- Effective verbal and written communication skills
- High attention to detail
- Experience handling multiple projects concurrently
- Experience working to defined creative specifications in a fast-paced setting
- Proficiency with marketing automation platforms
- Working knowledge of relevant customer relationship management software