M&T Bank एक क्षेत्रीय वित्तीय संस्था है, जो बैंकिंग, बीमा और वित्तीय परामर्श सेवाओं के माध्यम से व्यक्तिगत, व्यावसायिक और वाणिज्यिक ग्राहकों की सेवा करती है। इसकी सेवाओं में चेकिंग खाते, क्रेडिट कार्ड, मॉर्गेज, व्यक्तिगत ऋण, डिजिटल और मोबाइल बैंकिंग तथा Wilmington Advisors @ M&T के माध्यम से वित्तीय योजना शामिल हैं। बैंक स्थानीय व्यवसायों और बहुसांस्कृतिक बैंकिंग पहलों का भी समर्थन करता है तथा सामुदायिक भागीदारी, साइबर सुरक्षा और सुलभ ऑनलाइन वित्तीय सेवाओं पर ध्यान केंद्रित करता है। M&T Bank की स्थापना 1856 में हुई थी और इसमें 10,000 से अधिक कर्मचारी कार्यरत हैं।
M&T Bank Email Marketing Specialist — Philadelphia Hybrid
Coordinate, build, test, and report on automated email campaigns for M&T Bank in a hybrid Philadelphia role. Support segmentation, experimentation, compliance, marketing automation, and cross-functional campaign delivery.
विवरण
- Keep the email calendar accurate and campaigns scheduled for timely delivery
- Oversee email campaigns from project initiation through approvals and launch
- Build, proof, configure, test, and send email communications
- Support email program planning and execution across segmentation, testing, and deployment
- Coordinate campaign reporting activities
- Research and apply current marketing automation practices and industry standards
- Run A/B and multivariate tests to improve email and content performance
- Follow company risk, regulatory, policy, and control requirements within the established risk appetite
- Escalate identified risk concerns to management when appropriate
- Foster an inclusive environment that represents the M&T Bank brand
- Uphold internal control standards and address audit or applicable regulatory findings promptly
- Perform other related responsibilities as assigned
आवश्यकताएँ
- Associate degree plus at least three years of relevant experience, or at least five combined years of higher education and/or work experience without a degree, including three years of relevant experience
- Demonstrated project management ability
- Strong organizational skills
- Effective verbal and written communication skills
- High attention to detail
- Experience handling multiple projects concurrently
- Experience working to defined creative specifications in a fast-paced setting
- Proficiency with marketing automation platforms
- Working knowledge of relevant customer relationship management software