GOAT Digital
GOAT Digital
51 – 200 Employees
ConsultingHealthcareLogistics
GOAT Digital is a São Paulo-based performance marketing and digital sales agency. Its work spans paid media, SEO, lead generation, inbound and email marketing, and e-commerce marketing, with an emphasis on measuring campaign performance and improving processes. The agency also supports clients with commercial team development and sales enablement, combining marketing execution with efforts to strengthen how businesses convert and grow revenue.

Mid-to-Senior Email Marketing Analyst (Hybrid, Brazil)

Manage inbound email campaigns, automations, and performance metrics at GOAT Digital. Configure and improve RD Station, lead-nurturing workflows, and lead databases.

Description

  • Plan inbound marketing campaigns and set their strategic direction
  • Send and schedule email campaigns
  • Write copy for email campaigns
  • Build, manage, and improve lead-nurturing workflows and automations
  • Track campaign KPIs and use reporting to improve send performance
  • Assess and qualify lead databases
  • Maintain and clean lead databases
  • Prepare briefs and content for premium materials
  • Configure RD Station

Requirements

  • Demonstrated experience sending email marketing campaigns with RD Station
  • Advanced proficiency with RD Station
  • Familiarity with Google Analytics
  • Experience planning, creating, and analyzing inbound campaigns and lead-nurturing workflows
  • Ability to analyze performance data and KPIs
  • Basic knowledge of other digital marketing areas, such as SEO and paid media
  • HTML knowledge is a plus
  • Familiarity with landing page layouts is a plus

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