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Lifely
Lifely
51 – 200 Employees
B2CeCommerce
Lifely is a direct-to-consumer eCommerce brand focused on practical home furnishings for modern households. Its Shopify-based online store sells beds, sleeper sofas, kid-friendly mattresses and sofa-beds, with an online retail model built around product trials, express delivery, warranty coverage, multi-country storefronts and seasonal promotions.
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Marketing Manager, Melbourne (Hybrid)

Lead social strategy, launches, content, and PR across Lifely and Cushie’s consumer brands. Manage agencies, campaign performance, and a small marketing team.

AUAustralia
$100,000 – $120,000 / year
HybridFull-timeMiddleSeniorEnglish RequiredMarketing

Description

  • Support the Head of Brand Marketing and contribute to the broader brand function.
  • Lead brand and product launch campaigns from planning through delivery.
  • Own social media strategy and ongoing activity for the Lifely and Cushie brands.
  • Develop content briefs and coordinate public relations activity.
  • Manage a small team of one or two social media, content, styling, and potentially influencer-coordination specialists.
  • Oversee the day-to-day work of the social media and PR agencies.
  • Set direction and deliver social activity for Lifely and Cushie across Australia, New Zealand, the United States, Canada, the United Kingdom, and Singapore.
  • Plan and deliver integrated campaigns across social media, web, email, and PR.
  • Organize monthly content production, ensuring briefs and deliverables are completed on schedule.
  • Review weekly and monthly performance data, then share findings and recommendations with the team.
  • Coordinate campaign and website activity with performance marketing, email, and ecommerce teams.
  • Supervise the community management team and maintain agreed service levels.
  • Support special events and photoshoots, including consumer activations and influencer events.

Requirements

  • At least five years of marketing experience, with a strong emphasis on social media.
  • A completed degree in marketing, commerce, or a related discipline.
  • Advanced skills in social media management, analysis, and content creation, including native analytics platforms such as Meta or TikTok Analytics.
  • Experience delivering integrated campaigns across the full marketing channel mix.
  • Experience running PR initiatives, including influencer or brand-ambassador campaigns.
  • Direct experience managing one or two team members.
  • Willingness to use AI agents or other AI tools to improve productivity and support growth.
  • Experience with content calendars, briefing systems, or workflow platforms such as Asana, Monday, ClickUp, or comparable tools.
  • Background working with consumer brands.
  • Ability to create and interpret weekly or monthly reporting dashboards.
  • Experience managing a social media or PR agency.
  • Experience collaborating with brand, ecommerce, email, and performance marketing functions.
  • Confidence appearing on camera for occasional content.
  • Eligibility to work in Australia and current residence in Australia.
  • Experience with GA4 and Shopify Analytics is advantageous.

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