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FYIsoft, Inc.
FYIsoft, Inc.
11 – 50 Employees
B2BEnterpriseSaaS
FYIsoft, Inc. develops cloud-based financial reporting, budgeting, and consolidation software for controllers, CFOs, and FP&A teams. Its platform connects with ERP systems including Microsoft Dynamics, NetSuite, Sage, Epicor, and Infor, then standardizes general ledger data for multi-entity reporting, consolidations, and automated statement workflows. Through ConnectFYI and its Telli AI financial analyst, FYIsoft helps finance teams generate insights, identify anomalies, reduce manual reporting, and move through the close process more efficiently. Founded in 2012, the company operates in the SaaS, enterprise, and B2B software sectors.
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Marketing Manager, B2B SaaS (Hybrid, Florida)

Lead B2B demand generation for FYIsoft’s AI-enabled financial reporting, budgeting, integration, and analytics software. Own campaigns, product launches, finance-focused content, partner marketing, and HubSpot operations.

USUnited StatesFLFlorida
$150,000 – $165,000 / year
HybridFull-timeMiddleSeniorEnglish RequiredMarketing
ERP

Description

  • Plan, launch, and refine demand-generation campaigns across paid search and social, email, AEO and SEO, webinars, and events.
  • Support launches for Telli and new AI capabilities through messaging, sales collateral, and launch materials.
  • Develop content for finance buyers, including case studies, ROI guides, blog articles, webinars, and email nurture programs.
  • Lead co-marketing initiatives with ERP providers and accounting-firm partners.
  • Administer HubSpot campaigns, lead scoring, workflows, and database hygiene.
  • Provide weekly reporting on pipeline, conversion rates, and campaign ROI, using performance data to guide decisions.
  • Partner with Sales on lead handoffs, follow-up processes, and enablement materials.
  • Oversee the company website, agencies, and freelance contributors.
  • Generate pipeline for FYIsoft’s financial reporting, budgeting, integration, and analytics software suite.

Requirements

  • Bachelor’s degree in Marketing.
  • Five to eight years of B2B marketing experience.
  • At least three years of experience working at a SaaS company.
  • Experience marketing to CFOs, controllers, or accounting professionals, or experience in fintech, ERP, or financial software.
  • Hands-on experience with marketing automation and CRM platforms, including HubSpot.
  • Strong familiarity with AI tools and applications.
  • Proven record of campaigns that generated measurable pipeline.
  • Strong writing ability for financial software content.
  • Ability to work effectively in a small, fast-moving team.
  • MBA preferred.
  • Experience marketing through Microsoft, NetSuite, or Sage partner channels preferred.
  • Experience launching AI or analytics products preferred.
  • Experience managing contractors or a junior marketer preferred.
  • Must be legally authorized to work in the United States without visa sponsorship, now or in the future.

Benefits

  • Stock options or an early-stage equity grant.
  • Health plan.
  • 401(k) plan.
  • Occasional travel for events and team meetings.
  • Direct access to leadership.
  • Opportunity to shape marketing at an early-stage, privately owned company.

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