Alberta Blue Cross is a non-profit healthcare and insurance organization serving more than 1.8 million Alberta residents through group, government, and individual health benefit plans. Its work combines health coverage with wellness and preventative care programs designed to support physical, mental, social, and financial well-being. The organization also contributes to community health initiatives and maintains modern work environments for its teams.
Marketing Coordinator, Brand and Marketing (Hybrid)
Support Alberta Blue Cross marketing through campaign coordination, content development, market analysis, marketing automation, and performance reporting.
Description
- Support the development and delivery of marketing strategies aligned with business goals and market needs
- Identify marketing opportunities and recommend ideas for improvement
- Work with marketing colleagues and business stakeholders on initiatives
- Create and oversee content for digital, social media, email, and print channels
- Research markets to assess trends, customer preferences, and competitive activity
- Share findings that guide marketing strategy and campaign refinements
- Support programs connecting brand and demand across solutions, services, sales, and marketing
- Collect and enter specified marketing activity metrics on schedule
- Build UTMs for tracking marketing initiatives
- Review campaign results and deliver actionable recommendations to the Marketing Manager
- Coordinate project resources, timelines, deliverables, and workback schedules to maintain progress
- Keep stakeholders informed of project status
- Align messaging with the buyer journey stage and intended audience
- Apply brand standards and complete quality-assurance testing
- Support marketing budget administration, spending records, and invoice processing
- Monitor expenses to help keep marketing activities within budget
- Complete other assigned duties
Requirements
- Post-secondary education in marketing or advertising
- At least three years of marketing experience in a corporate setting, advertising environment, or media agency
- Strong written and verbal communication skills
- Interpersonal strength and the ability to build and maintain stakeholder relationships
- Highly developed organizational and project management skills
- A resourceful, creative approach to problem-solving
- Exceptional attention to detail
- Ability to work independently and collaboratively in a fast-paced setting
- Ability to handle pressure, meet short deadlines, prioritize competing work, and manage multiple tasks and projects while maintaining quality
- Advanced proficiency in Microsoft Word, PowerPoint, Excel, and Outlook
- Practical experience with marketing tools such as Marketo, UserTesting, and Adobe Analytics
- Ability to convert business needs into technical requirements by connecting marketing strategy with platform capabilities
- Strong marketing automation experience with Marketo, Microsoft Dynamics 365, or comparable marketing technology
- Strong data literacy, including dashboard interpretation, trend identification, and translating findings into marketing actions
- A criminal record check acceptable to Alberta Blue Cross is required after a conditional offer and before employment
Benefits
- Competitive salary and benefits package
- Hybrid work arrangement
- Career development opportunities
- Collaborative and innovative workplace
- Opportunity to help shape and lead a dynamic marketing team
- Support for a healthy work-life balance
- Diverse, inclusive, and respectful workplace
- Occasional event participation and work outside standard hours may be required