Lifely
Lifely
51 – 200 Employees
B2CeCommerce
Lifely is a direct-to-consumer eCommerce brand focused on practical home furnishings for modern households. Its Shopify-based online store sells beds, sleeper sofas, kid-friendly mattresses and sofa-beds, with an online retail model built around product trials, express delivery, warranty coverage, multi-country storefronts and seasonal promotions.

Graphic Designer (Malaysia, Remote)

Create paid-social, website, email, and campaign creative for Efficient Living Group’s ecommerce home brands. Use branded design, CRO testing, and AI-assisted workflows to improve customer engagement and conversion.

Description

  • Develop high-quality visual assets for paid social, websites, email, organic content, products, and campaigns.
  • Translate briefs into clear, appealing, on-brand designs that help customers understand products and act.
  • Create engaging branded content for multiple brands and marketing channels.
  • Produce conversion-focused static creative and variations for acquisition, retention, products, and campaigns.
  • Use AI tools to produce quality content while maintaining a human, considered creative standard.
  • Improve the customer journey through conversion-focused website design and CRO initiatives.
  • Deliver advertisements, campaign key visuals, organic posts, product graphics, and promotional assets on schedule.
  • Partner with Creative and Performance Marketing teams on ads evaluated through ROAS and engagement.
  • Adapt successful advertising concepts for additional brands and channels.
  • Design website banners, landing-page sections, email graphics, product visuals, and campaign modules.
  • Support CRO experiments through stronger layouts, hierarchy, calls to action, and product messaging.
  • Design for mobile clarity, accessibility, and customer confidence.
  • Maintain consistent visual identity across typography, colour, spacing, imagery, and tone.
  • Coordinate briefs, deadlines, ownership, progress updates, and collaboration across creative, copy, ecommerce, performance marketing, brand teams, and external partners.
  • Communicate design rationale clearly and respond constructively to feedback.
  • Review spelling, pricing, layouts, product details, links, dimensions, and export quality.
  • Keep editable files organised with clear version naming.
  • Assess creative performance and apply insights to future design work.
  • Stay current with developments in AI design, ecommerce, and social creative.
  • Explore AI tools, convert their outputs into useful marketing assets, verify accuracy and quality, and share effective methods with the creative team.
  • Potentially take ownership of paid-social static batches, campaign key visuals, landing-page sections, product comparison graphics, CRO design tests, email layouts, and reusable design systems.
  • During the proposed first 90 days, deliver assets across paid ads, websites, email, organic content, and CRO; produce at least 24 approved design outputs; support at least 24 suitable CRO or design tests; and meet deadlines and quality standards.

Requirements

  • At least two years of commercial graphic or digital design experience.
  • A portfolio demonstrating paid-social, ecommerce, campaign, branding, or digital design work.
  • Strong proficiency in Photoshop, Illustrator, Figma, Canva, or comparable tools.
  • Solid command of typography, layout, composition, colour, and visual hierarchy.
  • Ability to develop clear creative variations from a single brief.
  • Understanding of social, website, email, and digital advertising formats.
  • Strong attention to detail, time management, and communication skills.
  • Willingness to learn and receive direct feedback.
  • A design degree is helpful but not required when supported by a strong portfolio and practical ability.
  • UI or UX experience is desirable.
  • Landing-page or CRO design experience is desirable.
  • Email design experience is desirable.
  • Motion or short-form video experience is desirable.
  • Experience in furniture, home, family, lifestyle, or ecommerce sectors is desirable.
  • Experience with AI-assisted creative tools is desirable.
  • Experience with Photoshop, Illustrator, Figma, Canva, Higgsfield, or other relevant tools.
  • Commercial awareness and the ability to connect design decisions with customer action.
  • Creativity paired with discipline around briefs, accuracy, and deadlines.
  • Proactive, detail-oriented approach to identifying risks in briefs or projects.
  • Comfort working across multiple brands and channels.
  • Collaborative, organised, and receptive to feedback.
  • Interest in improving creative quality and production efficiency.

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