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Clue
Clue
51 – 200 Employees
ConsultingHealthcareMarketing
Clue is a Berlin-based healthcare company developing a science-based menstrual and reproductive health app and service. Its consumer product helps people track periods, ovulation, fertility, pregnancy, perimenopause, and related symptoms, combining personalized cycle predictions with expert health content and subscription features through Clue Plus. Clue also holds CE-marked Class I medical-device status, emphasizes data privacy, and works with research partners to advance women’s health. The globally used service is created by a women-led team and supports both personal health insights and research.
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Freelance Brand Copywriter at Clue — Germany Remote

Create brand and performance copy for Clue’s femtech health products across CRM, advertising, app stores, LinkedIn, and partner channels. Edit science content to meet standards for accuracy, clarity, and structure.

DEGermanyRemoteContractMiddleSeniorEnglish RequiredCopywriter

Description

  • Create CRM emails, push notifications, and in-app messages for promotions, launches, and retention initiatives
  • Produce and refresh static and video copy for Meta and Google Ads across varied audience segments
  • Refine advertising messages using campaign performance insights
  • Develop and maintain app store listings, in-app event text, and screenshot copy
  • Partner with the growth team to test factors that influence visibility and conversion
  • Prepare LinkedIn content in line with the editorial calendar
  • Adjust Clue’s brand voice for professional audiences seeking informed insights
  • Write and review partner landing pages and commercial materials for partnerships teams
  • Edit science articles for grammar, formatting, and structural consistency
  • Check references, data, and inline citations against internal standards
  • Work with marketing, growth, design, channel leads, and stakeholders to translate briefs into brand-aligned copy

Requirements

  • Bring 3–5 years of copywriting experience in a brand or marketing team
  • Adapt messaging effectively across CRM, paid media, app store optimization, web, and social channels
  • Generate original copy concepts and multiple creative variations
  • Translate briefs into copy while working closely with channel leads and stakeholders
  • Remain effective as priorities and assignments change
  • Experience in health, wellness, or another regulated sector is an advantage
  • Familiarity with Figma and Airtable is a plus

Benefits

  • Opportunities to develop professionally
  • Remote work aligned with UK/EU time zones
  • Part-time schedule of 3–4 days per week

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