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Snowflake
Snowflake
5,001 – 10,000 Employees
H1B Visa SponsorCloud ComputingConsultingMarketing
Snowflake provides a cloud-based data platform for storing, processing, and analyzing information at scale. Its centralized architecture helps businesses bring data together, run complex queries efficiently, and support diverse workloads as their needs evolve. The company’s platform is relevant to professionals working across cloud computing, data, analytics, consulting, and marketing technology, with opportunities shaped by the teams building and supporting modern data infrastructure.
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Director of Brand Voice and Story

Lead Snowflake’s brand voice and creative storytelling across AI Data Cloud campaigns, Olympic content, product naming, and flagship events. Set creative strategy, guide production and performance improvements, and mentor junior creatives.

USUnited StatesCACalifornia
$185,000 – $242,500 / year
HybridFull-timeLeadEnglish RequiredBrand Manager
Cloud

Description

  • Shape Snowflake’s voice across campaigns, events, and brand experiences.
  • Work with Brand Design to align Snowflake’s visual and verbal identity.
  • Develop concepts for Olympic content and major campaigns across media channels.
  • Collaborate with internal teams and agency partners to create brand campaigns and video assets.
  • Lead naming for products, flagship events, and global marketing programs.
  • Create series content and video introductions for Snowflake’s flagship events.
  • Partner with Brand Content, Web Marketing, and Brand Design to improve video and motion assets on Snowflake.com.
  • Set business and marketing objectives for campaigns, video, and content.
  • Review performance metrics and use the findings to guide strategy and planning.
  • Manage and mentor junior creatives, supporting their growth.
  • Report to the VP of Brand Marketing within the Brand Marketing team.

Requirements

  • Bring at least 15 years of marketing experience, with a demonstrated record in technology and advertising.
  • Show expert scriptwriting and copywriting skills, along with experience leading cross-functional brand initiatives.
  • Demonstrate the ability to write and produce accurate, creative work in a fast-moving startup, agency, or high-growth setting.
  • Take a results-focused, self-directed approach while remaining humble, responsive, and collaborative.
  • Bring a strong work ethic, technical fluency, creativity, and the ability to balance input from multiple stakeholders under tight deadlines.
  • Communicate exceptionally well; pitch ideas, build relationships, influence others, and listen for common ground.
  • Advocate for creative teams, develop talent, and be willing to contribute hands-on.
  • A bachelor’s degree in Marketing Communications, Creative Writing, Film Production, Graphic Design, or a related field is preferred.
  • Be highly proficient with Google Workspace and Microsoft Office.
  • Know Adobe Creative Cloud and Figma.
  • Experience with Wrike and Canva is a strong advantage.
  • Promote AI tool adoption by creating workflows, automations, and templates.
  • Follow Snowflake’s confidentiality and security standards and protect customer information.

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