Modern Media Concepts
Modern Media Concepts
11 – 50 Employees
MarketingMedia
Modern Media Concepts is a marketing and media company serving brands in mid-Missouri, with a primary presence in Columbia. Its work combines advertising, video production, graphic design, marketing, and sales with a focus on measurable campaign results and return on advertising investment. The company’s portfolio includes midmo.com, Marketplace Magazine, The Add Sheet, and Sneaky Pizza Motion Graphics.

Digital Marketing Manager, D2C E-Commerce (Hybrid - Louisville)

Lead Crosley’s direct-to-consumer e-commerce strategy across its radio and furniture websites. Own acquisition, conversion, retention, SEO, paid media, and revenue growth.

Description

  • Own the commercial performance of CrosleyRadio.com and CrosleyFurniture.com, including sales and margin
  • Continuously improve website content, merchandising, and promotional calendars
  • Work with internal IT and external agencies to deliver site enhancements, improve navigation, and increase conversion rates
  • Lead SEO and GEO initiatives for traditional search and AI-powered engines
  • Develop growth programs, including the planned launch of vinyl sales on CrosleyRadio.com
  • Generate direct sales through social media channels
  • Serve as the internal specialist for PPC, social advertising, and paid media
  • Plan, create, and deliver integrated email and SMS campaigns
  • Increase organic product-category traffic through SEO
  • Support or lead brand activation events
  • Build measurement frameworks and report ROI and performance dashboards to leadership
  • Use website analytics and market research to develop buyer personas and deliver targeted campaigns
  • Monitor brand awareness and evaluate market positioning against competitors
  • Manage third-party agencies and development partners against business goals, deliverables, and budgets

Requirements

  • Demonstrated experience managing D2C e-commerce, paid media, SEO, and lifecycle marketing programs
  • Strong analytical skills and the ability to turn complex web and sales data into actionable business plans
  • Excellent written communication skills for developing effective email, SMS, and website copy
  • Highly organized, with experience coordinating external partners, managing multiple projects, and meeting competing deadlines
  • Comfortable using e-commerce platforms, analytics tools, and content management systems
  • Bachelor’s degree
  • Four to six years of experience
  • Ability to sit at a desk and work at a computer for extended periods
  • Ability to lift at least 10 pounds when required

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