Georgetown University Center on Education and the Workforce
Georgetown University Center on Education and the Workforce
11 – 50 Employees
EducationHR TechNon-profit
Georgetown University Center on Education and the Workforce is a nonprofit academic research center examining how education connects with employment and workforce development. Its work brings together data and analysis on education policy, labor markets, skills development, and graduate employment outcomes, helping inform stronger educational programs and workforce initiatives. The center’s research supports a clearer understanding of how learning, skills, and changing labor-market conditions shape career opportunities.

Digital Content Strategist – Georgetown Nursing (Remote)

Lead Georgetown Nursing’s digital content strategy across web, social media, SEO, and enrollment marketing. Build audience personas, editorial calendars, campaigns, and Salesforce Marketing Cloud content.

Description

  • Create content strategies, audience personas, and campaign recommendations that support program and enrollment objectives.
  • Manage the editorial calendar and recurring website updates for nursing.georgetown.edu.
  • Collaborate with the marketing agency of record on SEO, AEO, and GEO initiatives.
  • Define the school’s social media approach and supervise brand-consistent content across its channels.
  • Draft and edit email communications and customer journeys in Salesforce Marketing Cloud.
  • Oversee content briefs, agency deliverables, and project schedules.
  • Work with admissions, faculty, and development teams to source and verify content.
  • Coordinate with business intelligence, analytics, university web and communications teams, and the marketing agency of record.
  • Maintain a digital presence that reflects the school’s academic and community values for prospective students, faculty, and alumni.
  • Report to the Senior Director of Marketing Strategy & Engagement, with no direct reports.

Requirements

  • A bachelor’s degree in marketing, communications, journalism, or a related discipline is required.
  • At least five years of digital content strategy experience covering web, social media, and SEO.
  • Proven ability to manage editorial calendars and content refresh cycles for websites serving multiple audiences.
  • Practical understanding of core SEO principles.
  • Experience using Google Analytics 4 and Google Search Console.
  • Excellent writing and editing ability for varied audiences.
  • Experience with higher education marketing, especially enrollment marketing for graduate or online programs.
  • Experience creating or editing email content in Salesforce Marketing Cloud or a comparable marketing automation system.
  • Experience shaping AEO/GEO content strategies for generative search environments.
  • Familiarity with Web Content Accessibility Guidelines (WCAG) for web content.
  • Basic proficiency with Canva or a comparable design application.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Disability insurance
  • Life insurance
  • Retirement savings
  • Tuition assistance
  • Work-life balance benefits
  • Employee discounts
  • Voluntary insurance options
  • Professional development opportunities
  • Community involvement opportunities
  • Remote work designation

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