Recraft
Recraft
11 – 50 Employees
ConsultingLogisticsMarketing
Recraft is an AI-powered design platform for designers, creative professionals, and teams creating visual assets. Its proprietary V3 text-to-image model supports photorealistic imagery, legible text within images, and production-ready SVG vectors, while helping users maintain consistent brand styles. The platform also offers image upscaling, raster-to-vector conversion, mockup creation, background removal, inpainting, outpainting, logo and icon generation, and an infinite canvas for collaborative workflows.

Design Copywriter — Remote, United States

Shape Recraft’s brand voice, launch messaging, and UX copy for AI image-generation tools. Create content across social, video, SEO, and product experiences.

Description

  • Develop and refine Recraft’s tone-of-voice guidelines
  • Maintain a consistent brand voice across all channels
  • Write social posts, release announcements, and launch copy for new models and features across X, Instagram, LinkedIn, YouTube, and Discord
  • Create scripts and copy for motion videos, tutorials, interviews, and other storytelling formats
  • Write for special projects and creative campaigns
  • Write and edit SEO-focused articles for the blog
  • Create UX copy for onboarding, empty states, tooltips, and feature descriptions in Recraft Studio
  • Help name new models, features, and products, then write their introductory copy
  • Test new models in Recraft Studio before launch and write from direct experience
  • Collaborate with design, product, and model researchers while reporting to the Head of Content as part of the Creative Team

Requirements

  • A design background in graphic, brand, type, UI, or editorial work, with writing as your primary craft, or extensive experience partnering closely with designers and strong design fluency
  • Excellent written English at C2 level or equivalent
  • A portfolio of published work, such as articles, a blog or newsletter, social accounts, or product copy
  • Ability to write launch posts, long-form articles, and UX copy while preserving a consistent voice
  • Hands-on experience using AI tools regularly
  • Curiosity about the design world
  • A personal blog, newsletter, or Substack focused on design, type, visual culture, or AI is a plus
  • SEO writing experience is a plus
  • UX writing or content design experience is a plus
  • Naming experience is a plus
  • Scriptwriting experience for video or motion is a plus
  • Experience at a design tool, creative technology company, or design studio is a plus

Benefits

  • Performance review bonus potential
  • Ownership of the voice of a product used daily by designers
  • Close collaboration with design, product, and the teams building Recraft’s models
  • Freedom to experiment with formats, channels, and ideas
  • Direct, constructive feedback and openly shared team context

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